Solace - Marketing Analytics Manager
Requirements
• A collaborative partner who thrives on cross-functional work and constructive feedback. • A strategic operator who can think holistically about the full funnel while staying curious and detail-obsessed in execution and logic • A data-informed marketer who loves using experimentation and analytics to improve every touchpoint. • A builder and optimizer who can bring structure and process to fast-evolving environments. • Excited to contribute hands-on in a high-growth, mission-driven startup. • 6+ years of experience in marketing analytics, growth analytics, or a related quantitative field • Strong working knowledge of incrementality testing, causal inference, and holdout methodology • Proficiency in data interpretation, reporting, and optimization recommendations; comfortable using dashboards or pulling reports to drive insights • Ability to translate complex analytical outputs into clear business recommendations • Hands-on experience building or maintaining attribution models (multi-touch preferred) • Familiarity with MMM concepts and experience working toward or within an MMM environment • Proficiency in SQL; Python or R a strong plus • Experience project managing analytics requests across data and marketing teams • Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously • A bias for action — you move fast, make sound decisions, and thrive under tight timelines. • Bonus: experience in healthcare, fintech, or other regulated industries, a 3-sided marketplace, or in a fast-paced startup environment, experience managing a team, lives in the Bay Area
Responsibilities
• Cross-Functional Project Management Between Performance & Data • Serve as the primary translator between performance marketing and the data team — scoping requests, writing clear briefs, managing timelines, and QA-ing outputs • Prioritize the analytics backlog in partnership with the VP of Marketing and Director of Performance • Communicate findings, needs, and AI’s clearly to both technical and non-technical stakeholders • Attribution Modeling • Maintain and continuously improve our internal attribution model, ensuring it accurately reflects the patient acquisition journey • Audit data inputs, identify gaps, and work with the data team to ensure model integrity over time • Translate attribution outputs into actionable channel-level insights for the performance marketing team • Incrementality & Holdout Testing • Design and own Solace's incrementality measurement framework, including holdout group methodology, test design, and statistical rigor • Partner with channel owners (TOF, BOF, email, etc.) to run ongoing lift tests that validate true channel contribution • Develop standards and documentation so holdout testing becomes a repeatable, scalable practice across the team • MMM Development (Long-Term Roadmap) • Build toward a Marketing Mix Model that gives leadership clear visibility into how budget allocation drives outcomes across channels and geographies • Partner with the data team on data pipeline requirements, model architecture, and validation approaches • Help define the analytical roadmap for marketing measurement as Solace scales • What Success Looks Like • Building the measurement infrastructure that tells us what's working, what's not, and where to double down — so every dollar we spend moves us closer to the patients who need us most.
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