Instructure, Inc. - Regional Vice President - EMEA Direct Sales
Requirements
• 8+ years of progressive B2B SaaS sales experience, with 5+ years in a senior leadership role managing direct enterprise sales teams across EMEA; EdTech experience preferred. • Proven track record of building and leading high-performing direct sales teams selling complex, multi-stakeholder solutions. • Deep understanding of EMEA regional dynamics, including education systems, procurement models, and cultural variances. • Strong executive presence and a proven ability to influence C-level stakeholders—both internally and externally. • Demonstrated success delivering >$10M pipeline generation and >$5M+ annual recurring revenue through direct sales motions. • Experience selling into large, multinational customers, preferably within EdTech, education, or public-sector-adjacent SaaS markets. • Highly data-driven, with strong commercial acumen and a solid understanding of forecasting, ARR, CAC, pipeline health, and revenue metrics. • Fluency in English required; additional European languages are highly advantageous. • Willingness to travel across the region (up to ~40%). • Strong understanding of technology use in education, the LMS marketplace, and companies. • Proven success in building strong relationships and partnerships. • Self-motivated and competitive, with the ability to prioritize and manage competing demands in a fast-paced environment. • Ability to create internal & customer-facing presentations and materials (emails, etc.). • Experience with Microsoft Office Tools, Google Apps. • Manage multiple, competing demands to reach project deliverables and meet deadlines. • Get in on all the awesome at Instructure! • We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect: • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection • We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Responsibilities
• Own and execute the direct sales strategy across assigned EMEA markets, aligned with Instructure’s global go-to-market and revenue objectives. • Lead, coach, and develop a team of five quota-carrying Account Executives, fostering a culture of accountability, collaboration, and high performance. • Drive consistent quota attainment, pipeline coverage, forecast accuracy, and disciplined sales execution using Salesforce. • Personally engage in and support the team on complex, high-value enterprise opportunities, including executive-level selling, deal strategy, and negotiation. • Build strong executive relationships with senior decision-makers (C-suite, Presidents, Vice-Chancellors, CIOs, CFOs) across higher education, K-12, and public-sector customers. • Partner closely with Marketing, Solutions Engineering, Customer Success, Renewals, and Product teams to deliver a cohesive end-to-end customer experience. • Provide accurate weekly, monthly, and quarterly forecasting, pipeline reviews, and business insights to EMEA and global sales leadership. • Ensure adoption of best-practice sales processes, including MEDDICC-style qualification, mutual action planning, and value-based business cases. • Represent Instructure at key industry events, customer forums, and regional leadership engagements. • Contribute to broader EMEA leadership initiatives, talent development, and long-term growth planning.
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