revenuecat - Content Marketing Manager, Organic Growth (SEO & AEO)
Requirements
• 5+ years of experience in SEO, organic growth, or content marketing with a strong organic-discovery focus, in a B2B SaaS environment — ideally developer-facing or PLG. Understanding how SaaS and PLG companies acquire users through content is essential; it shapes how you prioritize queries and judge intent. • A demand-led mindset. You start from what people are searching for and asking AI engines, not from a content idea looking for an audience. • Real, current SEO expertise – keyword and topic strategy, on-page and content optimization, and a working understanding of technical SEO (even if you direct specialists for the deep work). • Genuine engagement with AEO/GEO – you're actively experimenting with how to be found and cited in LLMs, and you don't confuse hype with fundamentals. • Strong writing and editing skills. You can create content that ranks and reads well, and write a brief sharp enough that a subject-matter expert can run with it. • Comfortable owning a number. You think in traffic, visibility, and growth, and can show how your work moved it. • Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced. • Have grown organic and/or AI-driven traffic at a developer-focused or PLG SaaS company. • Have worked across more than just blog content – product pages, documentation, YouTube, or other assets. • Have experience turning proprietary data into content that earns links and citations. • Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity.
Responsibilities
• What Success Looks Like: • Within the first month, you'll: • Get up to speed on RevenueCat's product, audience, voice, and existing content and docs. • Build working relationships with the content team, product marketing, docs, and Developer Advocacy. • Audit our current organic and AI-search visibility, and identify the highest-value queries and topics we should own but don't. • Publish or ship your first discovery-focused improvement. • Establish a clear, prioritized roadmap of the search and answer-engine opportunities worth pursuing, tied to how our audience actually looks for us. • Ship a first tranche of net-new discovery content – written yourself or commissioned through the team. • Set up how we track organic and LLM-driven visibility so we can see what's working. • Identify YouTube discovery opportunities and brief the video team on topics with search demand we're not covering. • Own the end-to-end process for winning discovery: from query map, to content creation/commissioning, to optimization and measurement. • Show early, measurable movement in organic and AI-driven traffic on the topics you've prioritized. • Have a repeatable model for improving product pages, docs, and existing content for discoverability, in partnership with the relevant owners. • Have meaningfully grown RevenueCat's organic and AI-driven traffic, and made us the result our audience finds across our core topics. • Own a clear, repeatable approach to SEO and AEO, and help the rest of the team apply good practices to their own work. • Be the go-to person on the content team for how RevenueCat gets discovered – in search and in AI.
Benefits
• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator • 10-year window to exercise vested equity options • Fully remote and flexible work environment • 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge • $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning • Curious about the interview process? Discover more in our blog post https://www.revenuecat.com/blog/company/how-we-hire-at-revenuecat/ about how we hire and learn tips to help you succeed.
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