standardbots - Performance Marketing Lead

• Build and manage highly granular keyword and ad group structures across category terms (machine tending automation, cobot arms), competitor terms (Universal Robots, Fanuc), and deep sub-niche terms (aluminum welding, CNC machine tending, lathe automation). • Write and continuously test ad copy that maps to buyer intent at every stage of the search journey. • Obsess over keyword-level optimization: bids, match types, quality scores, negative keywords, and search term mining. • Own competitor term strategy with a clear point of view on when and why to bid on specific competitors. • Manage budget allocation across campaigns and ad groups based on performance data, not gut feel. • Build and execute paid social campaigns across Meta, LinkedIn, and other relevant platforms targeting manufacturing operators, engineers, and automation decision-makers. • Go far beyond lookalike audiences. Develop creative strategies for audience enrichment — layering first-party data, customer lists, and third-party signals to dramatically improve targeting quality in a market where our buyers are hard to find on social platforms. • Own the full creative pipeline: ad copy, static visuals, and video assets, working closely with the design team to produce high-performing creative at pace. • Develop and maintain a clear strategy for balancing prospecting and retargeting spend, with a rigorous approach to measuring incrementality from retargeting campaigns. • CONVERSION RATE OPTIMIZATION • Own the conversion architecture across landing pages and key website flows, with a structured A/B testing program built on clear hypotheses. • Work closely with design and development to rapidly produce, launch, and iterate on test variants. • Aggregate learnings across tests so that each experiment compounds into better-performing pages and flows over time. • Think like a UX strategist — hierarchy, messaging, CTAs, form design, and page speed all fall within your purview. • MARKETING TECHNOLOGY • Own the integration layer between advertising platforms, CRM, and analytics — ensuring conversion signals flow downstream from HubSpot back to Meta, Google, and LinkedIn so platform algorithms learn from real business outcomes, not just form fills. • Build and maintain tracking infrastructure: UTM frameworks, conversion APIs, pixel implementations, and attribution models across both paid search and paid social. • Evaluate, implement, and optimize martech tools that improve targeting, measurement, or workflow efficiency across the full funnel — from ad platform to CRM to closed-won. • Be the person who understands how data moves between systems and can diagnose when something breaks. • Own Standard Bots' SQL generation targets and cost-per-SQL goals. • Monitor and optimize the full funnel from impression to closed-won, ensuring SQLs convert into customers at the expected rate. • Report on performance with clarity and precision — dashboards, weekly reviews, and monthly deep-dives that separate signal from noise.