Found - Head of Growth

Remote2mo ago

Remote Director WW Healthcare Streaming Growth Manager ROAS CAC Team Leadership Dashboard Creation Go

Requirements

• 8+ years in growth or performance marketing, including direct ownership of ROAS, CAC, payback, and revenue targets at meaningful scale (8-figure+ annual spend). • Track record leading growth at a high-growth consumer or consumer healthcare company—ideally through a phase of step-change scale. • Experience managing and developing growth teams, plus managing agencies and external partners to a high bar. • Deep hands-on expertise across Meta, Google, and TikTok; fluency with OTT, YouTube, and emerging channels. • Strong creative instincts—able to brief, critique, and iterate on performance creative, not just read the dashboard. • Sophisticated analytical toolkit: attribution, incrementality, MMM, LTV/cohort analysis, and unit economics. Comfortable in SQL or close partnership with analytics. • Demonstrated use of AI tools to accelerate marketing workflows (creative, copy, analysis, ops). • Executive presence: can own the growth narrative with the CEO, ELT, and the board, while staying in the details with the team. • Bias toward action; comfortable operating in fast-paced, ambiguous environments and balancing strategy with hands-on execution. • Healthcare or other regulated-industry experience (familiarity with compliance constraints in marketing claims). • Direct experience scaling creator/influencer or UGC-driven growth programs. • Experience with subscription, membership, or recurring-revenue consumer businesses. • Former founders or early-stage startup operators who have since scaled growth at a larger company encouraged.

Responsibilities

• Set and execute the paid media and broader acquisition strategy aligned to growth and unit-economics targets. • Run the weekly/monthly growth operating cadence: performance reviews, test reads, forecast vs. actuals, and clear next actions. • Go deep on attribution, cohort, and LTV data to identify incremental growth opportunities and reallocate spend accordingly. • Partner with creative, brand, product, and agency teams to develop high-performing ad concepts, landing experiences, and full-funnel narratives. • Build and prioritize testing roadmaps across channels, creatives, and landing pages—and personally jump in to ship the highest-leverage tests. • Identify and stand up new channels, partnerships, and growth initiatives. • Represent growth in the senior leadership team and cross-functional forums; influence pricing, product, and clinical decisions with a growth and unit-economics lens. • Continuously assess the right mix of in-house hires, contractors, and external partners to hit growth goals.