Sprinto - Performance Marketing Specialist
Requirements
• 3–7 years of hands-on paid marketing experience, with deep expertise in LinkedIn Ads • A clear evolution from running LinkedIn campaigns to owning ABM strategy and execution • Proven experience running ABM programs for B2B SaaS: 1:many, 1:few, or 1:1 • Working experience on Meta and Reddit Ads, or strong instincts for platform-native paid social • Strong grasp of account selection, buying committees, and intent signals • Comfortable with HubSpot or similar CRM, and account-level reporting • Strong messaging instincts: knows what makes a CISO stop scrolling versus a founder • Ownership mindset with the ability to operate independently • This Role Is Ideal For Someone Who • Grew from LinkedIn Ads execution into ABM ownership • Thinks in accounts and buying committees, not clicks and leads • Knows the difference between reach and penetration within a target account • Understands how different platforms behave and refuses to copy the same playbook everywhere • Combines platform depth with strategic account thinking • Cares about pipeline and revenue influenced, not engagement metrics • How We Care For Our Sprinters : • Work wherever you are: We’re 100% remote, so you get to choose if you want to work from home, cafe, hills or beaches. • Co-working, on the house: If co-working is your jam, we offer a generous annual allowance of up to INR 14,000 annually* for social working. • We care about your learning: We are invested in seeing you grow, and commit USD 1000 annually to help you level up your skills. • We count your spark, not your leaves: We care about you not just as an employee, but as a person. So if you need a reset, make use of Unlimited leaves. • Your Safety Net, Woven in: We take care of the what-ifs. From health insurance with coverage up to INR 10 lakh for you and your family, to accident protection of an additional INR 10 lakh, and life insurance worth 3× your annual salary, our benefits wrap you and your family in protection so you can focus on thriving. • Workspace setup of your dreams: Work from anywhere, and if that’s home, we’ll chip in INR 35,000 to help you create a space that’s as effortless as your workflow. • Inclusion & Diversity -
Responsibilities
• Develop and execute performance marketing campaigns to drive sales for clients in the digital space. • Analyze data from various sources such as website traffic, social media engagement, and ad conversions to measure ROI of marketing efforts. • Collaborate with cross-functional teams including creative agencies, IT department, and client management to ensure campaign alignment with overall business goals. • Manage the entire lifecycle of a performance marketing project from planning through execution and analysis phases. • Identify new opportunities for growth in emerging digital channels or platforms based on industry trends and data insights. • Optimize ad spend by testing different strategies, formats, and target audiences to maximize campaign effectiveness within budget constraints. • Monitor real-time performance of marketing activities using dashboards and reports; make necessary adjustments in response to changing circumstances or opportunities. • Communicate regularly with clients about the progress and results of their campaigns, providing insights into data trends and recommendations for improvement. • Stay up-to-date on industry developments related to performance marketing best practices, tools, technologies, regulations, and compliance requirements; attend relevant training sessions or webinars as needed.
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