lightspeedhq - Senior Manager, Product Marketing - Hospitality

London+ Equity1w ago

Requirements

• 10+ years in product marketing, lifecycle/growth marketing, or a similar go-to-market role • Proven experience leading, mentoring, and developing a high-performing team • Deep expertise in B2B SaaS marketing, ideally serving SMB audiences • Demonstrated success partnering with Product and Technology teams to influence roadmaps and deliver successful launches • Experience owning post-launch growth motions (adoption, upsell, cross-sell, retention) with clear revenue accountability • Experience managing marketing budgets and prioritising spend against business outcomes • Strong quantitative and commercial acumen • Excellent written and verbal communication skills, with the ability to lead through influence across senior cross-functional stakeholders • An AI-first working mindset, from research and content to launch execution, and have a track record of raising a team's AI fluency • Genuine curiosity about helping SMBs and restaurateurs succeed • Experience in the hospitality or restaurant technology industry • Experience working across multiple European markets and languages • MBA or Product Marketing Alliance certification • French, Dutch or German as additional language fluency • Even better if you have, but not necessary: • Experience in the hospitality industry in any capacity is a strong asset • Ability to do your job in a truly flexible environment; • Genuine career opportunities in a company that’s creating new jobs every day; • Work in a team big enough for growth but lean enough to make a real impact. • … and enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry: • Lightspeed RSU program (we are all owners) • Unlimited paid time off policy • Flexible working policy • Immediate access to health insurance

Responsibilities

• Go-to-market strategy: Architect and orchestrate the EMEA go-to-market strategy for the Hospitality product portfolio, aligning Product, Sales, and Marketing around it and owning its commercial outcomes. • Messaging & positioning: Own the messaging and positioning framework for Lightspeed's Hospitality solutions, establishing clear competitive differentiation and translating product value for internal and external audiences. • Team leadership: Lead, mentor, and grow a team of four experienced product marketers; set team goals and own the results of all PMM-led initiatives. • Full-lifecycle marketing & revenue impact: Direct lifecycle marketing strategies across the full customer journey — launch, onboarding, adoption, upsell, cross-sell, and retention — with measurable contribution to revenue and expansion targets. • Budget ownership: Own and deploy the Hospitality PMM budget, prioritising investments that drive the largest business outcomes and reporting on return. • Customer & market insights: Champion the voice of the customer across the organization; define the market research roadmap and surface insights that inform product strategy, positioning, and GTM planning. • Pricing alignment: Drive pricing and packaging alignment across GTM, Product, RevOps, and Finance, ensuring commercial decisions are grounded in market and customer insight. • Product partnership: Deepen the established partnership with Product and Technology teams, shaping the product roadmap with market and customer evidence and running a proven launch process for new products and features. • Sales & partner enablement: Equip sales and partner teams with the messaging, tools, and training required to sell and deliver Hospitality offerings effectively. • Operational excellence: Maintain and refine the processes and workflows this team has established across the GTM organization — spanning launch management, insight sharing, and cross-functional planning. • Cross-functional influence: Build influential relationships across Product, Sales, Customer Success, Partnerships, and regional Marketing teams, including close collaboration with Product Marketing leaders in other regions.

Benefits

• Paid leave assistance for new parents • 1 paid volunteer day annually • Two months allowance to work from anywhere • To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.