Nozomi Networks - Senior Regional Marketing Manager
Requirements
• Own the overall Go-to-Market plan for your assigned territories with input and expertise from key internal stakeholders • Partner with marketing, sales, and partner team to deliver and accelerate pipeline to meet and exceed revenue goals • Implement demand generation campaigns in your aligned regions in conjunction with sales and partners to reach buyers and drive demand • Serve as liaison to Sales team, be their advocate and conduit to the larger organization • Maintain relationships with regional partners, conference organizers, and influential associations • Leverage social media to raise awareness and further promote our presence at various events • Monitor industry trends and competitor activities in the region(s) • An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must • Manage regional budget, accurately estimate costs, and manage execution • Track & report results and act as an escalation point/consultant for the Business Development Rep (BDR) team • Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs. • What you are great at: • Aligning with the Partner organization to build a regional partner marketing strategy that provides mutual business value and enables leverage and scale in your overall regional marketing plan • Activating live and virtual event strategies, including event and booth design, theme development, pre-and-post-event plans • Project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement • Creation of integrated marketing campaigns based on market segments to gain new customers and build repeat business • Good knowledge of digital marketing tactics and best practices, to ensure you are collaborating effectively with the Digital Marketing team. • Experience with organizing local and regional events • Outstanding communicator and creative thinker • Experience with marketing automation and CRM tools • Critical thinker and problem-solving skills • Ability to work with a decentralized, cross-cultural team • Flexibility and adaptability to rapid growth, change, and problem resolution • To be successful in this opportunity, you will have: • At least 7 years of proven B2B technology marketing experience, ideally in OT/IoT/IT cybersecurity or related fields • Working, hands-on knowledge of Salesforce (required) • Working knowledge of typical hi-tech MarTech Stack such as intent platforms (e.g., 6Sense), webinar platforms (e.g., ON-24) (preferred) • Be entrepreneurial with a hands-on approach; have a strong track record of defining the marketing strategy and executing plans to generate demand and pipeline directly and with/through Partners. • Ability and hands-on experience in planning successful live or virtual events and large trade shows, conferences • Strong communication skills and being comfortable in communicating and presenting plans at the executive level • A proven track record of collaborating and supporting technology field sales organizations, including Senior Account Executives and Channel Partners. • Strong organizational, communication and interpersonal skills • Travel: Approx. 35%, domestic and international travel, mostly within the EMEA theater
Responsibilities
• Be accountable for deploying integrated marketing campaigns and lead generation programs that support key regional initiatives. You’ll work closely with regional sales, partner, and the broader marketing team to meet pipeline targets. Channel marketing knowledge is critical to ensure effective execution with our partner ecosystem. • You will be responsible for tracking results and reporting on campaign success and deliverables. • This role requires strong motivation, collaboration, resourcefulness, and the ability to deliver results through cross-functional alignment and communication. The ideal candidate will be a self-starter with startup experience, capable of thriving in a fast-paced, channel-driven environment. • Own the overall Go-to-Market plan for your assigned territories with input and expertise from key internal stakeholders • Partner with marketing, sales, and partner team to deliver and accelerate pipeline to meet and exceed revenue goals • Implement demand generation campaigns in your aligned regions in conjunction with sales and partners to reach buyers and drive demand • Serve as liaison to Sales team, be their advocate and conduit to the larger organization • Maintain relationships with regional partners, conference organizers, and influential associations • Leverage social media to raise awareness and further promote our presence at various events • Monitor industry trends and competitor activities in the region(s) • An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must • Manage regional budget, accurately estimate costs, and manage execution • Track & report results and act as an escalation point/consultant for the Business Development Rep (BDR) team • Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs. • What you are great at: • Aligning with the Partner organization to build a regional partner marketing strategy that provides mutual business value and enables leverage and scale in your overall regional marketing plan • Activating live and virtual event strategies, including event and booth design, theme development, pre-and-post-event plans • Project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement • Creation of integrated marketing campaigns based on market segments to gain new customers and build repeat business • Good knowledge of digital marketing tactics and best practices, to ensure you are collaborating effectively with the Digital Marketing team. • Experience with organizing local and regional events • Outstanding communicator and creative thinker • Experience with marketing automation and CRM tools • Critical thinker and problem-solving skills • Strong time-management skills • Ability to work with a decentralized, cross-cultural team • Flexibility and adaptability to rapid growth, change, and problem resolution • To be successful in this opportunity, you will have: • At least 7 years of proven B2B technology marketing experience, ideally in OT/IoT/IT cybersecurity or related fields • Working, hands-on knowledge of Salesforce (required) • Working knowledge of typical hi-tech MarTech Stack such as intent platforms (e.g., 6Sense), webinar platforms (e.g., ON-24) (preferred) • Be entrepreneurial with a hands-on approach; have a strong track record of defining the marketing strategy and executing plans to generate demand and pipeline directly and with/through Partners. • Ability and hands-on experience in planning successful live or virtual events and large trade shows, conferences • Strong communication skills and being comfortable in communicating and presenting plans at the executive level • A proven track record of collaborating and supporting technology field sales organizations, including Senior Account Executives and Channel Partners. • Strong organizational, communication and interpersonal skills • Travel: Approx. 35%, domestic and international travel, mostly within the EMEA theater
Benefits
• All of our benefits are customized to the country you are based in, naturally we want to get the best out of our Nozomiers, so we provide the best benefits packages, such as: • Health & Wellness • Work-Life Balance • Unparalleled Flexible Time-Off • Need to know information • Successful candidates will be subjected to background verification checks. • Be cautious of unsolicited messages, fake email addresses, requests for money and unclear job descriptions. Report suspicious activity to authorities. Our open job opportunities and descriptions are posted on Nozomi Networks' career page. If in any doubt please apply for opportunities on our careers website here. • If you would like to know more about our Privacy Policy, please click here. Any questions about how we process personal information, or if you would like help exercising your privacy rights please contact us using the email provided within the Privacy Policy.
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