Affinitiv - Strategic Account Director - OEM Business

• Strategic OEM Account Management • Develop and execute comprehensive strategic account plans for assigned OEM partners. • Build and maintain trusted relationships with executive and senior-level stakeholders across OEM corporate, regional, and field organizations. • Serve as a senior strategic point of contact and trusted advisor for assigned OEM accounts. • Maintain a deep understanding of each OEM’s business objectives, retail strategies, dealer initiatives, customer experience priorities, and digital transformation efforts. • Navigate complex OEM organizational structures and effectively engage multiple stakeholders and decision-makers. • Drive customer satisfaction, retention, account growth, and long-term strategic partnership development. • Business Development & Growth • Identify and develop opportunities to expand Affinitiv solutions across existing and prospective OEM programs. • Translate OEM business challenges into strategic solutions leveraging Affinitiv’s marketing technology, CRM, customer engagement, data, and digital capabilities. • Lead executive-level solution presentations, strategic planning sessions, business reviews, and program discussions. • Develop proposals, business cases, pricing strategies, and contract renewal recommendations. • Identify opportunities to expand programs across OEM dealer networks, regions, brands, and business units. • Collaborate with leadership to achieve annual revenue, retention, and growth objectives. • OEM Digital & Automotive Retail Strategy • Provide strategic guidance regarding automotive digital retail, dealer marketing, CRM, customer lifecycle management, retention, and customer experience. • Maintain a strong understanding of OEM digital marketing programs, dealer digital ecosystems, lead management, performance measurement, and vendor integration. • Demonstrate familiarity with automotive industry platforms, data providers, and strategic partners, including Shift Digital and J.D. Power. • Understand how OEM corporate initiatives translate into regional/zone and dealer-level execution. • Cross-Functional Leadership • Partner with Product, Marketing, Operations, Customer Success, Analytics, Technology, and Implementation teams to deliver successful OEM programs. • Coordinate internal resources to support OEM initiatives, program launches, integrations, and strategic priorities. • Translate client objectives into clear internal requirements and action plans. • Advocate for client needs while balancing Affinitiv’s strategic, operational, and product priorities. • Provide internal leadership and automotive industry perspective to help shape solutions for OEM clients. • Executive Relationship Management • Develop relationships across multiple levels of OEM organizations, including senior executives and key program stakeholders. • Lead and facilitate Quarterly Business Reviews (QBRs), executive business reviews, and strategic planning sessions. • Present performance metrics, industry insights, program results, and strategic recommendations to executive audiences. • Build credibility as a strategic advisor through automotive industry expertise, business acumen, and consultative guidance. • Proactively identify emerging client needs, risks, and opportunities. • Industry Expertise • Maintain deep knowledge of automotive retail, OEM strategy, dealer operations, digital marketing, CRM, customer experience, and emerging automotive technologies. • Stay informed about changes in OEM digital programs, dealer marketing strategies, customer engagement models, and automotive technology. • Monitor competitive activity, industry benchmarks, and market developments to identify strategic opportunities. • Maintain awareness of major automotive data, technology, and digital ecosystem providers, including Shift Digital and J.D. Power. • Represent Affinitiv at automotive industry conferences, OEM meetings, dealer meetings, and strategic partner events. • Forecasting & Reporting • Maintain accurate revenue forecasts, opportunity pipelines, and account plans within CRM. • Track account revenue, program performance, account health, retention risks, and expansion opportunities. • Develop executive-level reporting and business updates for Affinitiv leadership. • Maintain clear visibility into upcoming OEM initiatives, renewals, RFPs, and potential growth opportunities. • Establish strong, credible relationships with key stakeholders across assigned OEM accounts. • Develop comprehensive strategic account plans identifying priorities, risks, stakeholders, and growth opportunities. • Grow assigned OEM account revenue and achieve or exceed annual sales and retention targets. • Maintain high levels of customer satisfaction and executive engagement. • Successfully lead executive business reviews and Quarterly Business Reviews. • Identify and develop new OEM program and expansion opportunities. • Expand Affinitiv’s footprint across existing OEM relationships and dealer networks. • Deliver strategic recommendations supported by performance data, automotive industry insights, and market intelligence. • Strengthen cross-functional collaboration to deliver exceptional OEM and dealer outcomes. • Work from Here • At Affinitiv, we have the best of both worlds.   Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment.   Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships. • Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few.   We also offer generous PTO so you can enjoy off time with family and friends. • At Affinitiv, we celebrate diversity, equality, and an inclusive environment.