• A track record of scaling customer acquisition, with revenue growth you can point to
• Strong quantitative skills: you think in conversion rates, acquisition cost, payback, and lifetime value, and you work directly in the data
• A technical mindset: comfortable with data tools, automation, and AI, and at ease working alongside engineers
• Experience starting channels and programs from zero, not only running ones that already existed
• Hands-on across the full funnel, and comfortable in founder-led environments where growth leaders are expected to execute, not just direct
• Clear, direct communication with a founder: crisp updates, honest numbers, and firm recommendations
• Fintech, wealth management, or financial services experience is a plus, but not required