Binance - Growth & Campaign Manager- APAC

• Develop and execute localized growth strategies and marketing campaigns to drive user acquisition, engagement, and retention in the local market. • Plan, manage, and optimize end-to-end campaigns across online and offline channels, including product launches, seasonal promotions, partnerships, and brand initiatives. • Work closely with cross-functional teams including Product, Operations, BD, Compliance, Creative, and Regional Marketing to ensure campaigns are aligned with business priorities and local market needs. • Analyze campaign performance and user behavior data to generate actionable insights and continuously improve campaign effectiveness. • Identify market trends, competitor activities, and user preferences in Korea to inform growth opportunities and campaign planning. • Collaborate with local and regional partners, influencers, communities, and media channels to expand market reach and strengthen brand presence. • Own campaign calendars, execution timelines, and reporting, ensuring projects are delivered on time and with high quality. • Support localization of global campaigns and tailor messaging, content, and channel strategy for the local audience. • Monitor budget allocation and campaign ROI, ensuring efficient use of resources and strong business impact. • Drive experimentation and test-and-learn initiatives to uncover new scalable growth channels and tactics. • 5+ years of experience in growth marketing, campaign management, digital marketing, or related roles, preferably in tech, fintech, crypto, or internet companies. • Strong understanding of the local market, including local user behavior, digital trends, media landscape, and cultural nuances. • Proven track record of planning and executing successful growth or marketing campaigns with measurable results. • Strong analytical skills with the ability to interpret data, track KPIs, and translate insights into strategy. • Experience working cross-functionally in a fast-paced, high-growth environment. • Excellent project management skills with strong attention to detail and execution ability. • Familiarity with performance marketing, CRM, lifecycle campaigns, partnerships, and community-led growth is a plus. • Knowledge of the crypto/Web3 industry is highly preferred. • Fluency in Korean and professional proficiency in English required to collaborate with global stakeholders.