virtahealth - Web Content Manager

• Own the growth marketing blog from ideation through research, writing, editing, publishing, performance analysis, and ongoing optimization. • Define and manage a monthly and quarterly web content calendar that supports integrated marketing campaigns, growth enablement, SEO/GEO/AEO initiatives, and creative testing. • Partner with subject matter experts to develop original content inputs and corresponding assets across formats, including blog posts, articles, white papers, infographics, webinar content, landing pages, and other web experiences. • Conduct SEO and LLM user research to identify content opportunities, search intent, audience questions, competitive gaps, and ways to help prospective members evaluate Virta as their metabolic health solution. • Build and operate a repeatable content production engine that improves speed, quality, governance, and visibility from intake through compliance review, CMS publishing, and performance measurement. • Use AI-enabled workflows to accelerate research, summarization, drafting, repurposing, and content operations while maintaining editorial judgment, accuracy, technical credibility, and appropriate human review. • Collaborate with Enterprise Marketing, PR, Product, Clinical, and other content teams to align messaging, editorial calendars, research findings, and overall content strategy across Virta. • Build a stable and repeatable system for web content production that meets Virta standards for editorial voice, medical credibility, compliance readiness, and publishing quality. • Develop strong cross-functional relationships across Growth, Product, Enterprise Marketing, PR, HR, Clinical, Design, and other content teams to understand priorities, workflows, audience needs, and existing content assets. • Create and begin operating a monthly and quarterly growth content calendar for web, aligned to company initiatives, campaign priorities, SEO/GEO/AEO opportunities, and relevant research findings. • Own and drive progress against a set of high-priority website content initiatives, including blog production, refresh opportunities, content frameworks, and priority growth web pages. • Scale and optimize AI-enabled content workflows focused on high-leverage experimentation, content repurposing, and faster production while preserving quality, accuracy, and Virta voice. • Establish practical reporting that connects content output to leading indicators such as organic impressions, rankings, clicks, engagement, conversion behavior, and priority audience questions. • 5-7+ years of experience in web content production, content marketing, writing, editing, editorial operations, SEO content, or a related field. • Strong writing and editing skills, with the ability to produce clear, engaging, accurate content and translate complex subject matter into useful content for defined audiences. • Strong understanding of SEO fundamentals, content strategy, search intent, performance measurement, and how content can drive measurable organic traffic, engagement, and conversion. • Experience partnering with subject matter experts and cross-functional teams to organize, and translate complex information into usable content inputs and published assets. • Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency while maintaining editorial quality, accuracy, and brand voice. • Is this role not quite what you're looking for? Join our Talent Community https://jobs.ashbyhq.com/virtahealth/form/talent-community-form and follow us on Linkedin https://www.linkedin.com/company/virta-health to stay connected!