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appen-2 - Performance Marketing & Marketing Operations Manager (Canada)

Remote - CA3d ago

Remote Mid NA Artificial Intelligence Software Marketing Manager Sales Manager B2B HubSpot Campaign Management Salesforce SQL Tableau Looker Reporting Business Intelligence

Requirements

• 3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment. • Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership. • Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management. • Familiarity with account-based marketing (ABM), intent data, and audience segmentation. • Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics. • Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution. • Strong attention to detail, analytical thinking, and the ability to manage competing priorities independently. • A proactive, results-oriented approach with a willingness to test, learn, and continuously improve. • Experience in AI, machine learning, data, or related technology industries. • Familiarity with Salesforce administration or CRM integrations. • Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau. • HubSpot, Google Ads, or LinkedIn Marketing certifications. • ## What Success Looks Like

Responsibilities

• You'll establish clear performance benchmarks, improve lead routing and scoring, and deliver reporting dashboards that Marketing and Sales can rely on. Success means maintaining paid media spend within the plan, reducing cost per SQL, and building a more reliable view of marketing's contribution to pipeline.

Benefits

• At Appen, we foster a culture of innovation, collaboration, and excellence. We value curiosity, accountability, and a commitment to delivering the highest quality AI solutions for frontier models. • You'll work on complex challenges that shape the future of AI across industries and geographies, alongside talented people in a culture that values humility over ego. You'll have the flexibility to deliver in a way that works for you and your team, supported by tools, resources, and development opportunities to continue to build your capability over time.