Verkada - Senior Marketing Operations Manager, EMEA
Requirements
• Five or more years of experience in Marketing Operations, Revenue Operations, Business Systems, Marketing Technology, or a related field. • Hands-on experience with Salesforce and a marketing automation platform such as Marketo or HubSpot. • Experience creating automations, integrations, internal tools, or AI-powered workflows that have been adopted by their intended users. • Comfort working with data, APIs, and technical systems. You do not need to be a software engineer. You should be interested in building, troubleshooting, and continuing to develop your technical skills. • The ability to understand complex or evolving business needs and translate them into practical, scalable solutions. • Clear communication and documentation skills for both technical and non-technical audiences. • A continuous-improvement mindset and an interest in identifying opportunities, reducing bottlenecks, and making recurring work more efficient. • We recognize that qualified candidates may not meet every listed requirement. We encourage you to apply if your experience is closely related and you are excited to grow in the role. • Must be willing and able to commute 5 days in office. • Additional Experience That May Be Helpful • Experience with tools such as Gumloop, Claude, MCP servers, Workato, Retool, n8n, Zapier, SQL, Python, or TypeScript. • Experience developing or maintaining reusable prompts, agents, templates, or AI-enabled workflows.
Responsibilities
• Develop AI-Powered Marketing Systems • Identify valuable opportunities to apply AI and automation across campaign operations, lifecycle marketing, events, lead management, reporting, and research. • Design and deploy agents, automations, internal tools, and integrations using platforms such as Gumloop, Claude, Workato, Retool, APIs, and lightweight code. • Connect workflows with the systems, data, and organizational context they need, including Salesforce, Marketo, data warehouses, and internal knowledge resources. • Develop successful prototypes into dependable, reusable systems with appropriate controls, documentation, and measurement. • Assess adoption, output quality, and business impact, then refine or retire solutions based on what you learn. • Lead Marketing Automation and Campaign Infrastructure • Serve as a collaborative technical and operational partner to marketers running multi-region campaigns. • Guide and improve lead ingestion, enrichment, routing, lifecycle management, consent, and sales handoff processes. • Translate campaign requirements into scalable systems and self-service workflows that reduce manual effort. • Manage and improve Marketo and Salesforce workflows, integrations, field mappings, data quality, and governance. • Support complex marketing programs, including events, webinars, demos, intent signals, and lifecycle campaigns. • Improve How the Team Operates • Partner directly with marketers to redesign end-to-end workflows rather than automating isolated tasks. • Prioritize projects based on revenue impact, time saved, execution speed, risk, and opportunities for reuse. • Support teammates in using AI and automation tools effectively and becoming more self-sufficient over time. • Monitor system health, lead flow, and data quality, and coordinate the resolution of issues before they create broader disruption. • Collaborate with Marketing, Sales, Engineering, Data, Security, Legal, and Privacy to create solutions that are timely, reliable, and responsible.
Benefits
• Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 100% for family premiums • Private medical and dental coverage • Paid parental leave policy & fertility benefits • Retirement saving options • Time off to relax and recharge through our paid holidays, firmwide extended holidays, generous time off, and personal sick time • Wellness/fitness benefits • Professional development stipend • Healthy lunches provided daily • Commuter benefits
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