Rithum LinkedIn Board - Demand Generation Manager

• Demand Generation Planning & Execution • Develop and execute integrated demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing initiatives. • Translate business objectives, campaign priorities, and go-to-market strategies into measurable demand generation plans. • Partner with Product Marketing, Growth Marketing, and Sales teams to align campaign messaging, audience targeting, and program execution. • Support audience segmentation, account targeting, buying-group engagement, and campaign planning activities. • Manage campaign timelines, deliverables, and stakeholder communications to ensure effective execution. • Campaign Performance & Optimization • Monitor campaign, engagement, pipeline, and revenue performance to identify optimization opportunities. • Analyze campaign data and performance trends to improve targeting, conversion rates, and marketing effectiveness. • Partner with Marketing Operations and Revenue Operations to support attribution, reporting, campaign measurement, and 6sense strategy. • Develop performance reports, dashboards, and recommendations for marketing stakeholders and leadership. • Cross-Functional Collaboration • Partner with Product Marketing, Sales, Partner Marketing, Revenue Operations, Marketing Operations, and regional marketing teams to support integrated campaign execution. • Collaborate across teams to ensure consistent audience engagement, campaign alignment, and pipeline generation efforts. • Support campaign planning processes, operational workflows, and best practices that improve marketing effectiveness. • Work closely with external brand & advertising agencies to help develop strategies and content • Innovation & Operational Excellence • Leverage AI-enabled tools, automation, and data-driven insights to improve campaign performance and operational efficiency. • Identify opportunities to streamline campaign execution, reporting, and marketing workflows. • Support ongoing improvements to demand generation processes, technologies, and measurement practices. • Champion experimentation, continuous learning, and demand generation best practices across the marketing organization. • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. • What it’s like to work at Rithum • When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds. • As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans. • Partner with the leading brands and retailers. • Participate in an inclusive, welcoming work atmosphere. • Achieve work-life balance through remote-first working conditions, generous time off, and wellness days. • Receive industry-competitive compensation and total rewards benefits.