trellis - Product Manager, SEO & Growth (Remote)
Requirements
• 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership. • Hands-on SEO experience, especially technical SEO or programmatic SEO at a meaningful scale. • Proficiency with GSC and Amplitude, or a similar product analytics platform. • Strong comfort working with Engineering on technical requirements and implementation trade-offs. • Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates that do not require constant follow-up. • Experience in legal tech, court data, B2B SaaS or another complex data environment. • Experience with AI-powered product features, MCP integrations, or attribution systems. • Familiarity with large-scale indexing, schema, metadata, taxonomy or URL governance.
Responsibilities
• Own Product-Led Growth • Own the activation funnel from first session through paid conversion. • Instrument the PLG funnel in Amplitude and define key activation benchmarks. • Run structured experiments to reduce friction and improve time-to-first-value. • Partner with Sales and Customer Success on trial, conversion and expansion motions. • Connect PLG initiatives directly to activation and conversion metrics. • Own SEO & Organic Discovery • Identify coverage gaps across Trellis’s large programmatic SEO footprint. • Prioritize which case types, courts and court slugs should be expanded for indexing. • Own canonical URL strategy and MCP/UTM attribution governance at scale. • Partner with Engineering on schema, indexing infrastructure and court taxonomy expansion. • Track organic acquisition through in-product activation in Amplitude and GSC. • Drive Roadmap, Delivery, and Reporting • Maintain a clear, written roadmap for PLG and SEO initiatives. • Write scoped product requirements that Engineering can execute without unnecessary back-and-forth. • Run sprint priorities and unblock Engineering and Design independently. • Proactively surface blockers, risks, and trade-offs to stakeholders. • Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions and blockers.
Benefits
• Meaningful equity • Full Medical, dental, and vision coverage (for you and your family). ALL premiums covered! • 401k w/ full match up to state limit • Work from anywhere, but be willing to travel for sales meetings, leadership retreats, etc • Flexible vacation policy. You manage your own time
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