clarasight - Founding Growth Marketing Lead

• Demand Generation & Growth • Identify, test, and iterate on new demand generation channels to build pipeline. • Run structured growth experiments to validate what drives awareness, engagement, and conversion — then build repeatable programs around what works. • Own pipeline targets in partnership with sales, and prioritize the experiments and programs most likely to move them. • Account-Based Marketing • Design and execute targeted ABM programs for high-value enterprise accounts. • Partner closely with sales to align on target account lists, messaging, and outreach sequences that convert. • Build the ABM playbook from the ground up — from account selection and orchestration through to measurement. • Project & Program Management • Project-manage marketing initiatives end-to-end — scoping, sequencing, running, and measuring — so cross-functional work ships on time and on outcome. • Build lightweight systems and processes that let a small team punch above its weight. • Product Marketing (Light) • Partner with product and sales to translate new capabilities into clear positioning, messaging, and go-to-market motions. • Develop the narratives, talking points, and supporting assets needed to bring new launches and use cases to enterprise buyers. • Sales Partnership & Cross-Functional Collaboration • Operate as sales' closest partner — sitting in on pipeline reviews, joining account strategy sessions, and shaping outreach so marketing and sales move as one motion. • Collaborate with product, design, and leadership to ensure messaging, positioning, and growth strategy stay tightly aligned. • You'll Be a Great Fit If You… • Have 4+ years of B2B marketing experience, ideally at a SaaS company. • Have hands-on experience building or scaling demand generation and account-based marketing programs. • Are comfortable owning a channel or program end-to-end — strategy, execution, and measurement. • Have strong project management instincts — you can take a fuzzy goal, scope it, sequence it, and ship it. • Have experience working shoulder-to-shoulder with sales teams and understand how marketing connects to revenue. • Have exposure to product marketing — positioning, messaging, and supporting launches — even if it wasn't your primary title. • Can write and communicate clearly — strong copy and messaging instincts matter in this role. • Thrive in fast-paced, early-stage startup environments where the playbook is still being written.