Canals - Product Marketing Manager, PLG
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Requirements
• 3–5 years experience in product marketing • Hands-on experience with PLG or in-product growth—you've designed onboarding flows and activation experiences, not just observed them • Strong data fluency, you pull your own numbers, run experiments, and know what to do with what you find • Excellent written and verbal communication skills • Strong cross-functional collaborator who works well with and can "speak the language" of Product, Sales, Customer Success, and Engineering • Self-motivated and proactive — someone who gets things done without hand-holding • Comfortable juggling multiple projects and shifting timelines • Background in construction, trades, or distribution is a plus but not required • Experience in a startup or fast-paced environment is a plus but not required
Responsibilities
• Design and optimize in-product onboarding flows and self-serve activation experiences for our contractor audience • Develop the in-product messaging, nudges, and prompts that move contractors from first touch to activated user • Instrument the contractor funnel and run experiments to improve conversion and retention • Partner with Product and Engineering to bring in-product growth moments to life • Develop messaging and positioning for contractor-facing products and features based on primary and secondary research • Train and enable go-to-market teams on contractor products and features • Develop supporting marketing materials, e.g., one pagers, website pages • Capture and organize competitive intelligence to support Sales and Marketing • Track and measure adoption and effectiveness • Influence the product roadmap based on contractor market feedback
Benefits
• We're building software that solves real problems for an industry that keeps the world running. Our customers rely on our platform every day to operate their businesses. • We've found strong product-market fit and continue to grow quickly, creating opportunities for people who want to have a meaningful impact on the trajectory of a company. • We believe great people build great companies. That's why we invest heavily in hiring, development, and creating an environment where talented individuals can do the best work of their careers. • You'll work alongside ambitious, thoughtful teammates who care deeply about what they do, challenge each other directly, and have a lot of fun along the way. • We value ownership, transparency, and continuous improvement. Good ideas can come from anywhere, and people are trusted to make things happen. • We're remote-first, flexible, and distributed across North and South America, bringing together talented people from a wide range of backgrounds and experiences.
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