Daos hub - Marketing Lead
Requirements
• 5+ years in marketing, with 2+ years in management roles like Marketing lead, Head of marketing etc • Proven experience building a marketing function in fast-paced invorments • Strong content and inbound background: you have driven growth through content, PR, events, and collaborations, not primarily through paid channels • Experience running marketing across international markets with adapted strategy per region • Hands-on track record: you can name campaigns, funnels, and systems you personally built and launched • Involvement in product marketing — positioning, GTM, use case development, or ICP work • Deep understanding of how B2B inbound channels connect to pipeline and revenue • Commercially minded: you think in leads, pipeline, and revenue — not just traffic and impressions • Experienced in working with startups, SaaS, tech, consulting, or professional services environments • Build owned media products — event formats, shows, video series, or branded programs • Build and own the analytics infrastructure across all marketing activities • Active user of AI tools in marketing workflows and can build them into team processes
Responsibilities
• Build and manage the marketing team (content, SMM, PR, partnerships) • Hands-on execution of marketing activities • Develop and execute content and inbound marketing strategy • Own channels: content, PR, email, events marketing, partnerships, KOLs, website inbound • Contribute to product marketing: positioning, packaging, ICP • Adapt strategies across different markets, GTM • Build and own the analytics infrastructure • Implement the CRM system for marketing from scratch • Drive AI automation across marketing workflows
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