Bybit - Campaign Operations Manager
Requirements
• Must-Have • 3+ years of operations experience at a cryptocurrency exchange, with a proven track record of independently running large-scale platform campaigns • 3+ years of operations experience at a cryptocurrency exchange • A deep understanding of exchange growth mechanics — user acquisition funnels, conversion tactics, retention levers, referral programs, and incentive design • Strong data sense — able to independently define metrics, interpret results, and make data-driven decisions • Strong marketing sense — able to develop creative, high-impact campaign concepts that stand out in a crowded market • Proficient in AI-powered workflows — hands-on experience using AI tools (e.g., ChatGPT, Claude, Midjourney, or equivalent) for creative ideation, data analysis, and landing page design • High emotional intelligence — able to navigate ambiguity, manage conflicts constructively, and maintain a positive team dynamic under pressure • Excellent written and verbal communication in English; Mandarin Chinese proficiency is a plus • Structured, logical thinker — able to manage complexity and deliver under tight deadlines • Nice-to-Have • Experience running global or multi-region campaigns across different regulatory environments • Familiarity with trading products (spot, derivatives, earn, copy trading) and their respective user journeys • Experience with campaign analytics tools (e.g., Amplitude, Mixpanel, Tableau, or equivalent) • What Success Looks Like • Campaigns are launched accurately and on time, with measurable impact on acquisition and conversion metrics • Creative output is consistently high-quality — ideas that get noticed internally and resonate with users externally • Cross-functional stakeholders describe you as a reliable, clear, and easy-to-work-with partner • Within 3 months, you have identified and implemented at least one process improvement that measurably increases team efficiency • Data and post-campaign insights are regularly shared with leadership in a clear, actionable format • Why Join UsAt Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include:- Study Growth Fund: We support your professional development and continuous learning.- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
Responsibilities
• Campaign Strategy & Execution • Own the full campaign lifecycle — from strategy and creative brief through execution, go-live monitoring, and post-campaign analysis • Design and implement user acquisition and conversion programs aligned with exchange growth targets (new registrations, first deposits, trading activation) • Generate standout marketing ideas — campaigns that are not just well-executed but genuinely memorable and brand-building • Leverage AI tools to accelerate creative output, data analysis, and landing page design • Performance & Analytics • Define campaign KPIs, build measurement frameworks, and deliver data-driven performance reports to leadership • Identify optimization opportunities through A/B testing, cohort analysis, and funnel diagnostics • Track competitor campaigns, market trends, and emerging user behaviors in the crypto space; translate insights into actionable strategies • Cross-Functional Collaboration • Collaborate with product, design, BD, legal, and regional teams to deliver campaigns on time and at scale • Navigate competing priorities and stakeholder dynamics with professionalism and composure • Document campaign processes and build reusable playbooks to improve team efficiency
Benefits
• At Bybit, we are committed to fostering a supportive and enriching work environment. • Study Growth Fund: We support your professional development and continuous learning. • Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. • Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. • Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. • Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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