Zeta Global - Strategic Account Director
Requirements
• 8+ years of experience in strategic account management, marketing strategy, or related roles. • Proven expertise in leveraging first-party (1P) data for marketing insights, personalization, and activation. • Solid knowledge of cross-channel marketing, including digital, media, and traditional channels. • Paid digital media experience within retail, CPG, pharma, finance and travel industries preferable. • Exceptional collaboration and interpersonal skills, with the ability to influence and align diverse teams. • Exemplary analytical skills, with a track record of using data to inform strategy and storytelling. • Outstanding communication and presentation skills, with experience in delivering strategic roadmaps and performance stories to senior stakeholders. • An initiative-taking, problem-solving mindset and an interest for leading innovation and performance. • Bachelor’s degree in marketing, Business, or related field (MBA preferred).
Responsibilities
• Serve as the primary liaison across sales, customer success, data cloud, and analytics teams to ensure seamless strategy alignment and execution. • Bridge presales strategy with post-sales execution, maintaining continuity of objectives and fostering collaboration. • Develop and deliver forward-thinking strategic roadmaps that align with client goals and business outcomes. • Provide actionable insights, trends, and opportunities from the Zeta Marketing Platform (ZMP) to inform and enhance client campaigns. • Leverage ZMP Intelligence offerings. • Build deep client relationships, acting as a trusted advisor and advocate for their business objectives. • Facilitate collaborative client sessions, to drive innovation and alignment. • Collaborate internally to ensure successful onboarding and activation of first-party (1P) data, leveraging audience intelligence to optimize campaigns. • Monitor and manage roadmap deliverables, clarifying objectives, defining tasks, and ensuring timely delivery. • Identify risks and opportunities in client strategies, proposing innovative solutions to optimize performance. • Write and share reports that clearly and strongly explain progress, insights, and suggestions.
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! • The salary range for this role is $150,000 - $180,000 CAD, depending on location and experience. • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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