fleek - Special Projects Lead - Category Expansion
Requirements
• Zero-to-one is your natural habitat. You've built something from nothing as a founder, an early employee or the person who started a new line inside an existing company. You've operated without a playbook and you didn't wait for one. • Operator and commercial in one person. You build the machine and you carry the number. You're not pure strategy and you're not pure sales, and you're comfortable being measured on GMV within your first quarter. • AI fluency. You work with agents and automations daily and you'd rather build a workflow than repeat a task. • Strong signals on top of that: • An instinct for physical goods. You understand inventory, margins and trading relationships, or you've worked around fashion, resale or marketplaces. • Deals you structured yourself, at any size, that didn't exist before you wrote them. • Exposure to cross-border trade, logistics or supply chain operations. • Direct experience in resale, surplus or secondary-market inventory • Experience launching a new market, geography or product line from scratch • Established networks in international sourcing markets • WHAT YOU'LL GET • Generous equity: being on Fleek means you'll own a part of it • Comprehensive healthcare coverage • A collaborative team in a lovely office in the heart of East London • Access to founders. We're a small team and they're heavily involved (and good fun!) • Exclusive employee discounts to buy on Fleek • Access to borrow any item from our collection of vintage and reworks in the office
Responsibilities
• Run bets through the gates: take each bet from market research to first suppliers to first GMV to a feasible-or-not call, with win metrics and kill metrics defined before you start. • Go where the supply is: get on planes. You'll visit suppliers, graders and rag houses in the markets your bets open up, because this trade is built face to face and the best stock never gets listed anywhere. • Sell supply into live demand: onboard brands, brokers, graders and wholesalers, then get Fleek's existing buyers transacting on the new inventory. The sell is fast, informal and relationship-led, over WhatsApp and Instagram as often as in a boardroom. • Make the kill calls: hold a clear view of unit economics and the competitive landscape on every bet. Double down or cut on evidence, not attachment. • Be the ops function, for now: work out importer-of-record structures, duties, freight cost and last mile for each new flow. • Ride the AI infrastructure: our acquisition team has spent months building the agentic outreach and enrichment engine. You'll plug your bets into it and extend it, rather than building from a blank page or adding headcount. • Learn the actual trade: how stock is graded, routed and priced across markets, and who's sitting on good inventory that nobody has approached. You'll get deep in it fast.
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