Snapdocs - Senior Manager, Revenue Marketing - Settlement & Strategic Verticals

San Francisco, California, United States$165k - $183k+ Equity3mo ago

In Office Senior NA Fintech E-commerce Property Management Account Manager Sales Manager Regional Sales Manager B2B Customer Success B2B2C D2C CAC

Requirements

• 5+ years in B2B marketing, growth marketing, revenue marketing, or demand generation, with experience across multi-audience or multi-vertical funnels • Comfort with ambiguity and greenfield problems. New verticals don't come with a complete playbook, and you're energized by building one rather than waiting for it • Analyst-strategist orientation: you form clear hypotheses from messy data, make a channel or budget call, and can defend it under scrutiny • Direct experience designing an attribution model (not just operating one someone else built) and getting cross-functional buy-in on it • Experience working in genuine partnership with sales and customer success, not just parallel to them • AI-native working style: actively uses AI tools in daily work and exercises judgment about where outputs need human editorial intervention • Familiarity with marketing automation and CRM platforms; HubSpot experience required • Proptech, real estate, title/settlement, fintech, healthcare, or similarly complex B2B vertical experience is a plus • Experience building brand recognition in a new market or vertical is a plus • Multi-Audience Signal Reading: You hold multiple funnel layers across a growing set of B2B verticals — title companies, escrow agents, independent closing professionals, and whatever comes next as settlement expands. You interpret each without and translate the distinctions into specific growth strategies and activities. . • Commercial Acuity: You think in pipeline and outcomes, not impressions and content volume. You design and defend attribution models yourself, rather than just operating one. You map signal to revenue stages across account types and bring that language naturally into your partnerships with the PMM, Sales, and CS teams. • Vertical & ICP Definition: As settlement expands, you help identify who the ideal customer actually is, using data. You define what a good account looks like before the playbook exists. • Systems Fluency: You understand how data architecture and measurement design enable or constrain interpretation. You work design the instrumentation a complex, multi-vertical funnel requires. • AI Pragmatism: You use AI tools to accelerate signal analysis, content iteration, and competitive monitoring, and you exercise judgment about when AI-generated content is off-brand, inaccurate, or simply not worth publishing before it reaches the market.

Responsibilities

• Own multi-channel growth strategy • Define and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals) • Allocate budget and make clear, defensible channel bets • Balance fundamentally different audiences without losing strategic coherence • Build and test the D2C motion • Design and run early-stage experiments to define what scalable consumer acquisition looks like • Identify viable channels, messaging, and CAC targets • Turn ambiguity into structured learning and direction • Turn data into decisions • Analyze funnel performance across segments and channels • Interpret results through the lens of buyer behavior—not just campaign performance • Maintain an experiment roadmap so insights compound over time • Deliver clear, actionable recommendations—not just reporting • Partner with Sales on pipeline quality • Participate in sales reviews as a strategic partner • Align marketing efforts to pipeline outcomes, not just top-of-funnel metrics • Ensure quality in AI-driven execution • Review AI-generated campaigns, outreach, and assets for accuracy and audience fit • Define what can be automated vs. what requires human oversight • Partner with marketing operations to improve automation and governance • How You’ll Work • How You’ll Work • Partner closely with Product Marketing to align on strategy and messaging • Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure • Operate with a high degree of autonomy, using data and experimentation to inform direction • Contribute to shaping how Snapdocs approaches both B2B and emerging consumer growth

Benefits

• We believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones: • Zone 1 (SF Bay Area, Seattle Metro, NYC): $165,000 - $183,000 • Zone 1 (SF Bay Area, Seattle Metro, NYC): • Zone 2 (All other U.S. locations): $145,000 – $160,000 • Zone 2 (All other U.S. locations): • Where you land within the range depends on your experience, skills, and how you’ll make an impact in the role. In addition to base salary, this position includes meaningful equity and a comprehensive benefits package. • We’re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value: • Product discipline and clear reasoning • Deep ownership of outcomes (not just tasks) • Straightforward, honest communication • Empathy for the people who use our software • This is a place for people who want to solve hard, meaningful problems with real economic impact — not just ship features. • We’re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you’re hungry to learn, build, and lead — you’ll do the best work of your career here. • To support our team, we offer a comprehensive & thoughtful benefits package for all full-time employees, which includes: • Excellent medical, dental, and vision coverage • 401(k) with up to 4% company match • 16 weeks of paid parental leave • Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles • Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles • Summer & Winter Break (~1-week each) + 9 Holidays per year • Healthcare and Dependent Care FSA • HSA Employer Contribution ($75-150 for individuals, $150-$250 for families) • $15K Family Building Benefit (lifetime limit) • Life and Disability Insurance • $1,500 Annual Lifestyle Stipend to support your well-being • Please note: Part-time employees are not eligible for benefits at this time • Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. • California residents applying for positions at Snapdocs are subject to our candidate privacy policy. (www.snapdocs.com/california-candidate-privacy)