bumbleinc - Director, Core Markets - Integrated Marketing
Requirements
• Bachelor's degree; MBA or Master's is a plus • +12 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands. • Significant experience in senior brand, integrated, strategic, or market marketing leadership roles, ideally within consumer technology, lifestyle, entertainment, or other culturally driven brands. • Proven experience leading multiple markets, business units, or a complex portfolio, with accountability for setting strategy, determining priorities, and driving measurable business and brand outcomes. • Strong people leadership experience, with a demonstrated ability to coach and develop high performing teams and managers. • Strong strategic thinking, with the ability to move between the portfolio level view and individual market dynamics and determine what matters most. • Demonstrated ability to diagnose complex market challenges by synthesizing information and translating those insights into clear strategic choices. • Strong commercial and analytical judgment, with experience using data, measurement, and ROI frameworks to inform prioritization, investment decisions, and changes in strategy. • Deep understanding of integrated marketing and the role of brand, media, creators, partnerships, communications, experiential, product marketing, and growth in driving both brand and business outcomes. • Understanding of international marketing and the balance between global consistency and meaningful local relevance. • Proven ability to influence and align senior cross functional stakeholders. • Excellent executive communication skills. • Ability to operate effectively in a fast moving environment. • Excellent relationship building, communication, presentation, and interpersonal skills.
Responsibilities
• Own the strategy and performance of Bumble's International Core Markets portfolio, establishing a clear long term vision, drives sustainable growth, and remains culturally relevant in each market. • Lead and develop a high-performing team of market leaders, setting clear direction and empowering them to own outcomes. • Drive alignment across the portfolio, ensuring teams stay focused on priorities, share learnings, and adapt quickly as business needs evolve. • Regularly assess performance across the portfolio and make deliberate choices about where to prioritize, where to invest, where to optimize. • Establish clear success measures across the portfolio and champion a strong culture of measurement and learning. • Use performance and consumer insights to continuously challenge assumptions and evolve market strategies. • Build strong partnerships with Global Marketing, Creative, Media, Product Marketing, Growth, Communications, Partnerships, Research & Insights and other cross-functional teams, ensuring Core Market priorities are clearly represented and incorporated into broader company plans. • Communicate portfolio performance, priorities, risks, and opportunities to senior leadership, translating complexity into clear recommendations and decisions. • Build a high performing and inclusive team culture grounded in trust, accountability, openness, and mutual respect. • Act as a senior leader within the broader International organization, contributing beyond the Core Markets portfolio by sharing frameworks, market learnings, leadership practices, and strategic perspectives that raise the effectiveness of the wider team.
Benefits
• Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations. • Inclusion at Bumble Inc.
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