PerfectServe - Website Experience and CRO Manager - US Remote
Requirements
• Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths. • Build, maintain, and optimize pages; translate briefs and wireframes into responsive, accessible, high-performing experiences. • Manage CMS infrastructure, component libraries, and site governance. • Continuously improve site speed, schema, crawlability, and site health. • Report out to the marketing team and stakeholders the performance of the site, trends, testing roadmap and results from tests. • Conversion rate optimization • Run a disciplined experimentation program across landing pages, forms, CTAs, and flows. • Design and execute A/B and multivariate tests; turn behavior and performance data into prioritized changes. • Improve conversion across the buyer journey, from first visit through sales handoff, in partnership with Performance and Revenue Operations. • Discoverability across search and AI • Optimize structure, metadata, and content hierarchy for traditional search and AI-driven discovery. • Partner with content and product marketing so pages are structured for clarity, semantic relevance, and machine-readability. • Site-side analytics and instrumentation • Own tracking, tagging, and instrumentation on the web properties so conversion data is trustworthy. • Monitor site performance, surface trends and issues early, and report what’s working. • What You Don’t Own • What You Don’t Own • Martech administration, CRM workflows, lead routing, and reporting infrastructure • Nurture program logic and automation — that’s the Lifecycle Marketing Manager. • Paid channel strategy — that’s the Director, Performance Marketing. • Key Performance Indicators • Site conversion rate. Visit-to-lead and lead-to-Demo-Requested, improving against baseline. • Site conversion rate. • Technical health. Core Web Vitals, page speed, and accessibility scores at or above target. • Technical health. • Experiment throughput and win rate. Number of tests shipped per quarter and the lift captured from winners. • Experiment throughput and win rate. • Schema coverage, indexation health, and AI-assistant citation rate on priority pages. • Friction reduction. Form abandonment and path drop-off, trending down. • Friction reduction. • 3–5 years in web development, conversion optimization, or digital experience management. • Working knowledge of HTML, CSS, JavaScript, and modern CMS platforms (WordPress and Webflow knowledge required). • Demonstrated CRO and experimentation experience, with results you can point to. • Familiarity with modern technical SEO and AI-era discoverability: schema, semantic structure, and site performance. • Strong analytics: GA4, heat mapping and session recording, and performance reporting. • A strong sense of design, hierarchy, and user experience, and the judgment to know that great experiences are often defined by what they remove. • Experience marketing into healthcare or regulated industries; familiarity with HIPAA considerations. • Experience with ABM platforms, intent data, personalization, or attribution tooling. • Comfort in Figma and close collaboration with design.
Benefits
• At PerfectServe, you will join a team that moves quickly, supports one another, and cares deeply about the impact of our work. We are building technology that helps clinicians communicate more effectively and helps healthcare organizations operate more efficiently. • We believe strong teams are built through collaboration, accountability, curiosity, and service. We value people who are builders, problem-solvers, and continuous learners — people who care about both the details and the broader mission. • If you are energized by ownership, operational excellence, digital strategy, and building experiences that convert, we would love to meet you.Why Join PerfectServe? • At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission‑driven team in an environment that values growth, transparency, and innovation. • We offer a salary range of $90,000–$120,000 USD per year, with compensation tailored to your background, strengths, and growth potential. This range reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. Compensation is determined by several factors, including experience, skills, and team impact. We regularly review compensation to ensure fairness and consistency. Current employees with questions are encouraged to connect with their manager or People Operations. • $90,000–$120,000 USD per year • Remote first work environment • Health, Dental, Vision, Life and Disability Insurance options available day one. • 401K - with match and immediately vested. • 17 company holidays, 2 floating holidays plus competitive paid time off policy • Internal Advancement Opportunities • PerfectServe offers unified healthcare communication solutions to help physicians, nurses, and care team members provide exceptional patient care. PerfectServe’s cloud-based solutions enhance patient safety and reduce provider burnout by automating workflows, speeding time to treatment, optimizing shift schedules, empowering nurse mobility, and engaging patients in their own care.
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