• 10+ years of experience in demand generation, growth marketing, or performance marketing, with a strong track record of discovering and scaling new channels.
• Demonstrated experience in AI-native work to design and running structured experimentation programs—not just executing campaigns, but building the testing frameworks behind them.
• Startup experience, ideally in a role where you had to figure things out from scratch rather than optimize existing motions.
• Strong analytical chops—you can design experiments with statistical rigor, interpret results honestly, and make clear recommendations backed by data.
• Proficiency with marketing and analytics tools (e.g., HubSpot, Google Analytics, paid media platforms, BI tools). Hands-on, not just strategic.
• A bias toward action and speed. You’d rather run a scrappy test this week than build a perfect plan for next quarter.
• Excellent communication skills—you can distill complex experiment results into clear narratives for leadership and cross-functional partners.
• A passion for healthcare & technology and a desire to make a positive impact on the industry.