freed - Demand Generation

• 10+ years of experience in demand generation, growth marketing, or performance marketing, with a strong track record of discovering and scaling new channels. • Demonstrated experience in AI-native work to design and running structured experimentation programs—not just executing campaigns, but building the testing frameworks behind them. • Startup experience, ideally in a role where you had to figure things out from scratch rather than optimize existing motions. • Strong analytical chops—you can design experiments with statistical rigor, interpret results honestly, and make clear recommendations backed by data. • Proficiency with marketing and analytics tools (e.g., HubSpot, Google Analytics, paid media platforms, BI tools). Hands-on, not just strategic. • A bias toward action and speed. You’d rather run a scrappy test this week than build a perfect plan for next quarter. • Excellent communication skills—you can distill complex experiment results into clear narratives for leadership and cross-functional partners. • A passion for healthcare & technology and a desire to make a positive impact on the industry.