bamko - Director of Marketing

• 7+ years of digital marketing experience with deep, hands on expertise in paid search and paid social, ideally in a B2B context • Proven track record building and running performance marketing programs from the ground up, including standing up campaigns and infrastructure in environments without mature existing systems • Still close enough to the platforms to execute at a high level personally, not just manage others doing the work, with the judgment to know when a program is ready to be scaled, systematized, or eventually handed to an agency or specialized hire • Deep, current knowledge of how Google Ads and LinkedIn actually perform today, including automated bidding strategies, audience signals, and how platform algorithms behave with broad versus narrow targeting • Experience marketing to small and mid sized businesses or D2C audiences is a strong plus, particularly performance marketing aimed at fast, self serve conversion paths • Comfortable being honest about underperformance and bringing real, well reasoned fixes rather than dressing up flat results • Familiarity with HubSpot or a similar marketing automation platform, and a working understanding of how marketing data connects to CRM and sales outcomes • A builder's mindset, genuinely energized by creating systems and processes that don't yet exist rather than only optimizing established programs • Excellent written and verbal communication skills, with the ability to present clearly to senior leadership • Bachelor's degree or equivalent practical experience • At BAMKO, we want you to be well and thrive. The rate of pay offered will be dependent upon the candidate’s relevant skills and experience. In addition, there is a comprehensive benefits package including medical, dental, vision, short and long-term disability, various paid time off programs, and a retirement plan with employer contribution. • It is a fundamental policy of BAMKO not to discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, mental or physical disability, ancestry, sexual orientation, legally protected medical condition, family care or medical leave status, veteran status, marital status, or any other basis protected by state, local, or federal laws. BAMKO makes reasonable accommodation for pregnant employees who request an accommodation with the advice of their healthcare provider for pregnancy, child birth, or related medical conditions. • It is the policy of the Company to base decisions to employ, recruit, hire, and promote solely upon an individual's qualifications relating to the requirements of the position for which the individual is being considered. The Company also strives to ensure that all personnel actions (such as compensation, benefits, transfers, layoffs, Company-sponsored training, promotions, terminations and disciplinary actions) are applied in a non- discriminatory manner. • BAMKO is one of the top 10 largest companies in the branded merchandise space and the fastest growing of any of the top 50 companies in the $25 billion industry. A wholly owned subsidiary of Superior Group of Companies (NASDAQ: SGC), BAMKO partners with Fortune 500 brands and growing mid market companies on branded merchandise programs, sourced globally and supported by in house creative, including UBE, BAMKO's company store platform. • We are growing our marketing team and looking for someone to own paid media and demand generation as we build out that function. • As Director of Marketing, you will own and execute BAMKO's paid media and demand generation strategy across enterprise and mid market buyer segments, reporting directly to the EVP, Marketing. • This is a hands on role. You'll work directly in the platforms, Google Ads, LinkedIn, HubSpot, running and optimizing campaigns day to day, while also helping shape how BAMKO reaches different types of buyers, from enterprise accounts to mid market companies to smaller, faster moving buyers. • You'll partner closely with the EVP on strategy and priorities, while owning execution, platform management, and performance reporting.