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wordsmith

wordsmith - Growth Lead

London, City of London, United Kingdom+ Equity3w ago
In OfficeStaffEMEASoftwareLegalGrowth LeadB2BTeam LeadershipHarnessProduct Marketing

Requirements

• 5+ years in B2B SaaS growth or demand generation • Experience in startups or scale-ups (Series A–D) • Strong background in paid campaigns (Google, LinkedIn, retargeting) • Proven track record with LinkedIn advocacy and community engagement • Comfortable with attribution, funnel analytics, and pipeline measurement • Strategic thinker with a creative streak – narrative and numbers both matter • Experience with AEO/GEO (Answer or Generative Engine Optimisation) • Legal tech or professional services marketing experience • Reddit or forum marketing chops • Scaling international campaigns • WHAT YOU CAN EXPECT • Competitive salary and meaningful equity upside • Comprehensive benefits and flexible working • A high-autonomy role with direct access to the CEO and leadership team • The chance to shape positioning and growth strategy in a new category • A premium brand with global ambitions and serious tailwinds • Progression based on results, not seniority • A smart, ambitious team who move fast and back each other • If you’re looking for more than just a job – a place to learn, grow, and have a real impact from day one – this could be the one. We’re building something category-defining, and we’re looking for people who want to be part of the journey. If that sounds like you, hit apply.

Responsibilities

• Lead demand generation across LinkedIn, AEO, paid campaigns, and forums • Scale team advocacy programmes to drive reach and engagement • Dominate generative answer engines for “in-house legal AI” queries • Run global paid campaigns and retargeting with clear pipeline goals • Build community presence in Reddit and professional forums • Partner with Product Marketing and Content to align narrative and messaging • Turn insights into scalable growth playbooks

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