g2 - Director of Events & Field Marketing
Requirements
• Team Leadership & Vision • Managing and mentoring a growing, hybrid (remote and in-office) team — directing and delivering on G2's event vision • Evolving G2's event strategy, helping to define our positioning and story, while ensuring we effectively communicate it to all stakeholders (buyers, sellers, partners, employees, and the software technology industry) • Owned Events & Flagship Programs • Leading the development and execution of key G2 owned events, such as G2's annual Reach conference, Dreamforce reception, and newly launched AI in Action Roadshow • Assisting with the planning and execution of large-scale employee events like G2's annual Kickoff event • Field Marketing & Sponsorships • Developing an events marketing program of tradeshow and conference sponsorships and activations intended to drive brand and revenue growth • Align with partner marketing to identify and activate at key partner events and opportunities • Customer & Partner Events • Continuing to build and expand G2's successful customer events program, like our in-person customer advisory board meeting and Best Software Award winners dinner • Manage G2's customer-facing review booth program, supporting 40+ customers with review generation at their in-person events • Keeping G2's customers at the heart of our events programs, building upon our G2 Reviews and customer advocacy efforts to ensure that all touchpoints elevate our partners and customers (both buyers and sellers) and their voices • Cross-Functional Collaboration • Partnering with the broader marketing team to ensure that all events are properly promoted and supported • Measurement & Reporting • Building out G2's event measurement approach and plan, reporting to marketing and revenue leadership on successes and challenges • We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. • 10+ years of experience in events and/or field marketing, with experience leading teams to deliver successful B2B marketing activations • Demonstrated experience overseeing field marketing or regional/ABM-driven programs, including a track record of marketing-influenced opportunity and pipeline production • Possess a fanatical attention to detail and logistical components for event and field program planning • Cross-functional project experience at a software technology company • Possess relationships with leading software, marketing, and IT conferences and events • Our Commitment to Inclusivity and Diversity • At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here https://culture.g2.com/commitments. • For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice https://legal.g2.com/applicant-privacy-notice before applying to this job. • How We Use AI Technology in Our Hiring Process • G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment. • Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. • For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice https://legal.g2.com/applicant-privacy-notice.
Responsibilities
• Shape and execute G2's combined event and field marketing strategy across four key areas: owned and internal events, tradeshows and conferences, partner/customer events, and regional field marketing activations • Use events and field programs to drive awareness and engagement with prospects and develop loyalty and growth with customers • Player-coach who can build and grow a high-performing, engaged team of events and field marketing professionals • Partner with the broader brand team to create a compelling and consistent experience across all event and field touchpoints, from invitation to registration to in-person • Partner with the sales and demand gen marketing teams to identify and activate in-person event and field revenue growth and renewal opportunities • Oversee the development and execution of G2's North American field marketing program, including executive dinners, roundtables, lunch and learns, partner co-marketing, sponsorships, and ABM-aligned regional activations • Ensure field marketing programs are tightly integrated with G2's account-based motion, working with demand gen and sales leadership to align target accounts, messaging, and follow-up • Work with the communications team to develop event and field agendas and content, as well as an internal speakers bureau, identifying key opportunities to leverage and showcase G2's thought leadership platform • Provide event support for large-scale employee events and subject matter expertise to other internal teams, like Employee Success, People and Recruiting • Apply a global lens and growth mindset to all of G2's event and field activations • Experienced at developing high-touch event and field programs targeting key decision makers and industry leaders • Strong understanding of ABM frameworks and how field marketing fits within a broader account-based motion • Ability to develop processes that result in more effective event and field execution and cross-team collaboration • Prior experience and deep knowledge of the software technology and corresponding events landscape • Strong platform proficiency across Salesforce and G-Suite • Sense of ownership and pride in your performance and its impact on the company's success • WHAT CAN HELP YOUR APPLICATION STAND OUT: • Based in Chicago
Benefits
• Total Earnings (Base + Bonus) $165K – $185K • Offers Bonus • At G2, we’re committed to building an equitable and inclusive workplace for all. That's why our compensation program is rooted in market data, transparency, fairness, and individual performance. • Compensation in an offer is determined by factors such as the candidate’s experience, relevant skills, and job-related knowledge. • We’ve built a company-wide framework to provide employees clarity on how compensation and success is measured at each level. This career framework supports our employees' professional growth and guides them to their PEAK. • We also support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please submit your preferred first and last name • or drag and drop here • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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