Power Digital - Data Operations Lead, B2B

Remote - Nicaragua2w ago

Remote Staff LATAM Tech Lead B2B Salesforce Marketo Prospecting Client Onboarding

Requirements

• 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities • Deep hands-on experience with B2B and Lead Gen data ecosystems — CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Pardot), and demand generation tools (LinkedIn Ads, 6sense, Demandbase) • Proven experience handling unstructured and non-standard lead data ingestion — CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines • Solid SQL skills and hands-on Snowflake experience — you can write queries, validate data, and troubleshoot without engineering support for day-to-day tasks • Comfort in client-facing settings: you can speak to data capabilities in a sales conversation and gather requirements from a non-technical marketing stakeholder in the same day • Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization • Familiarity with ETL tools (Fivetran, Funnel) and data pipeline concepts • Key Performance Indicators (KPIs) • B2B/CSV client data coverage:- Target: ≥70% at 6 months → 100% at 12 months- Measurement: % of active B2B/Lead Gen clients with validated data landing in novaCloud / Omega • B2B/CSV client data coverage: • Data onboarding SLA:- Target: 95% of onboardings completed within 3 weeks of start date- Measurement: Tracked from contract-sign or kickoff date; exceptions logged with root cause • Data onboarding SLA: • Unstructured data ingestion success rate:- Target: ≥ 90% of non-standard sources (CSV, screenshot, manual) normalized, validated, and confirmed landing in novaCloud / Omega within 5 business days of receipt- Measurement: Tracked per-source, per client; re-submissions count against first-pass rate • Unstructured data ingestion success rate: • Most Important Things (MITs) • Data Depth: Be the go-to for any question about how B2B and Lead Gen pipeline data is structured, where it breaks, and how to make it usable — across clean CRM exports and messy unstructured ingress • Unstructured Data Ingestion: Own the hardest part of B2B data onboarding — bringing structure to data that arrives in every format imaginable, using AI-assisted tooling where applicable • Pre-Sales Credibility: Show up in sales conversations as a data expert who builds prospect confidence and sets accurate onboarding expectations

Responsibilities

• B2B & Lead Gen Vertical Client Delivery:- Own the end-to-end data onboarding experience for B2B and Lead Gen clients post-signature — from scoping through integration validation and measurement readiness- Lead structured data intake sessions to document lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and any known attribution nuances- Coordinate standup of B2B and Lead Gen data pipelines — CRM connectors (Salesforce, HubSpot), MAP integrations (Marketo, Pardot), demand gen platforms (LinkedIn Ads, 6sense, Demandbase), and call/form tracking tools (CallRail, Unbounce)- Own the ingestion and normalization of unstructured lead data sources — CSV imports, manual spreadsheets, screenshot-based reporting, and custom ingress tooling — leveraging AI-assisted schema mapping and data extraction where applicable- Validate integrations are live and pipeline data is landing correctly before handing off to analytics engineering for modeling- Maintain living integration documentation per client, usable by any team member • B2B & Lead Gen Vertical Client Delivery: • Pre-Sales Support:- Join sales calls and pitch meetings for large B2B and Lead Gen prospects — speak credibly to Power Digital's data capabilities, CRM integration experience, and onboarding process- Conduct pre-signature data audits: assess the prospect's CRM setup, lead data quality, attribution methodology, and integration complexity — flag custom data requirements and surface red flags before contract- Partner with the Appraisal team to scope data complexity into deal pricing — translate CRM fragmentation, unstructured data ingress, and pipeline attribution requirements into effort estimates- Produce pre-sales data profiles that set accurate expectations for what onboarding will require and what measurement programs are viable • Pre-Sales Support: • Measurement & Meridian Support:- Support the Measurement team's data readiness requirements for MMM programs, with specific focus on B2B and Lead Gen clients where offline conversion data and long sales cycles create unique modeling challenges- Own data input preparation for pipeline-focused measurement models — ensuring lead volume, qualified pipeline, and closed revenue data are reconciled, validated, and delivered to spec- Serve as the B2B and Lead Gen data subject matter expert for incrementality and attribution programs that require clean mapping of marketing touchpoints to pipeline and revenue outcomes- Employ AI technologies to enhance and optimize business processes- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Measurement & Meridian Support: