Groupon - Head of Managed Channels

• Owning the creative and content of every message Groupon sends — the concept, the copy, the design, the offer framing and the voice — across email, push, web push, SMS, RCS, WhatsApp and in-app inbox, and setting the bar for what "good" looks like in each. • Owning the owned-and-operated channel P&L as one portfolio: revenue, incrementality, cost per send, deliverability and list health, not opens and clicks. • Building an AI-powered studio around your creative judgment: generative systems that turn your concepts into on-brand creative, copy and layouts per segment and market, with automated QA and brand guardrails you define, so output is bounded by ideas rather than production hours. • Turning creative testing into a system, not a calendar: always-on testing of concept, copy, design, offer, timing and channel, fast read-outs, and clear kill/scale decisions — so the portfolio learns what customers respond to every week. • Setting one messaging strategy across channels — who hears from us, how often, on which channel, with what story — and proving it with holdouts rather than last-click attribution. • Turning the CDP into money: taking Bloomreach affinity, intent and RFM signals and translating them into triggers, journeys and audiences that visibly move repeat purchase. • Leading and growing the team: a clear operating cadence, honest feedback, and a bar for creativity, curiosity and craft that attracts people who want to make things customers love. • WHAT SUCCESS LOOKS LIKE • The stack is automated and the data is in place, so the ramp is short. • Day 7: you have read the portfolio's numbers and every live template yourself, and can say what is wrong with our creative today, which channels are incremental, and what you will test first. • Day 21: your first new creative concept is live in a real send with a holdout behind it, and you have a working AI-assisted production-and-QA workflow — built by you or with you, not specified for someone else. • Day 45: the creative testing loop is running weekly across at least two channels; test volume has visibly stepped up, a first version of the brand guardrails is encoded, and the team is spending its time on ideas and read-outs rather than production. • Day 60: a measurable move in a revenue or repeat-purchase metric you own, one cross-channel frequency rule in production with a holdout measuring it, and a clear point of view on where the next two quarters' bets should go. • WHAT THIS ROLE DEMANDS • You are a creative leader first: you have set the creative and content direction for owned channels at a consumer brand, you can show us work you are proud of and explain why it performed, and you have run high-velocity creative testing programs where the losers taught you as much as the winners. • You have owned owned-and-operated CRM channels at scale — millions of contactable profiles, multiple markets, several channels — and can show the revenue you moved and the holdout that proved it. • You have used AI to produce real creative work in the last twelve months — copy, design, content pipelines — and can show us the output and what it replaced. In a practical task you will take a brief from concept to tested creative, using AI as your studio. • You know what "on brand" means well enough to write it down as guardrails a system can follow, and you have the taste to know when the system got it wrong. • You are fluent in a modern CDP or engagement platform (Bloomreach, Braze, Iterable, Salesforce MC or equivalent) deeply enough to design the data model and journeys, not just brief someone who does. • You can read a raw table — SQL, a notebook, a BigQuery console — and form your own view before the analyst does. • You have managed senior specialists and can point to people who grew under you. • You are relentlessly curious: you can tell us what you have tested recently that failed, what you learned, and what you would try next. • B2C marketplace or e-commerce background; multi-country experience is a strong plus. • HOW WE OPERATE • HOW WE OPERATE • Extreme Ownership: when a channel underperforms, when a send goes wrong, when the carrier blocks us — the fix has your name on it, not the vendor's or engineering's. • Extreme Ownership: • Impact Obsessed: you drop anything that does not move revenue or repeat purchase, and you can always say which metric and by how much. • Impact Obsessed: • Speed Over Comfort: you ship a creative test this week instead of a perfect campaign next month, and AI is how you get there. • Speed Over Comfort: • Location: Madrid (preferred); Prague or London possible. Hybrid. • Groupon is an AI-First CompanyWe’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role you’ll be right at home here.Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services. • Groupon • is an AI-First Company • leverage AI tools • you’ll be right at home here. • Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers • Beware of Recruitment Fraud: