wpromote - Senior Director, Paid Social B2B
Requirements
• 8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers. • Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency). • 2+ years of leadership experience managing and mentoring social or media professionals. • Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies. • Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar). • Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees. • Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting. • Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language. • Bachelor’s degree in Marketing, Business, Analytics, or a related field (MBA or advanced degree a plus) • Experience planning media for B2B, SaaS, or financial services brands • Experience on large, complex accounts with multiple stakeholders and business units
Responsibilities
• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap and translating complex buyer journeys into actionable, data-informed campaign strategies • Leading and developing the team responsible for the client’s paid social activation and account management, with a focus on career growth, operational excellence, integrated partnership, and client satisfaction • Guiding multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting built around CRM and marketing automation integrations. • Partnering cross-functionally with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs that drive marketing-qualified and sales-qualified leads. • Driving platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments; evaluating opportunities for intent-based targeting, CRM list matching, and firmographic segmentation. • Elevating measurement frameworks by connecting paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations. • Mentoring and upskilling your team on modern B2B best practices — including audience strategy, creative sequencing, messaging frameworks, and performance analysis. • Refining onboarding and training processes for new hires, ensuring consistent quality in client management and campaign delivery. • Collaborating with business development to contribute to B2B pitch strategy, POV creation, and competitive analysis for prospective clients. • Reporting on key performance metrics such as retention, growth, new business, and cross-sell opportunities to senior leadership. • Serving as a B2B social thought leader, representing the agency in webinars, industry events, and internal enablement sessions.
Benefits
• Remote-first culture • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more! • The anticipated annual salary for this role will range from $142,000- $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above). • This position may be performed remotely in most states within the US, with some exclusions • *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! • **This position is not eligible for immigration sponsorship • Important Notice: Beware of Job Scams • Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. • Flexible schedules • 401(k) matching
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