openloophealth - Performance Marketing Lead
Requirements
• 5+ years of performance marketing experience, with proven expertise managing campaigns across both Meta and Google Ads. • Experience with TikTok Ads and YouTube Ads is strongly preferred. • Experience operating in a high-volume SMB, B2B, or product-led growth environment is required. • E-commerce experience may also be relevant when paired with a strong understanding of B2B growth, customer acquisition, and revenue principles. • Proven experience owning paid media campaigns from strategy and execution through optimization, measurement, and revenue attribution. • Strong analytical instincts, with the ability to identify meaningful insights within complex performance and revenue data. • AI is naturally embedded into how you work. You approach operations as AI-first across analysis, research, creative development, copywriting, optimization, and reporting. • Proven examples of building AI into your processes end to end to improve speed, quality, efficiency, or performance. • Strong written and verbal communication skills, with the ability to explain complex performance marketing topics clearly and concisely to non-specialist audiences. • Proven ability to thrive in a fast-paced environment, manage competing priorities, and effectively lead multiple initiatives at once. • A builder mindset with strong ownership, attention to detail, curiosity, and a bias toward rapid experimentation. • Experience in healthcare, health tech, telehealth, or digital health is a plus but not required.
Responsibilities
• Performance Marketing Strategy: Partner with the Director of Product-Led Growth and VP of Marketing to develop growth marketing strategies that support OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives. • Paid Media Channel Ownership: Develop channel strategies across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or relevant performance marketing platforms. • Campaign Execution & Management: Lead the hands-on setup, launch, management, and optimization of paid media campaigns across platforms. • End-to-End Revenue Measurement: Work closely with Revenue Intelligence to build detailed reporting that connects every dollar of advertising investment to pipeline, customers, and revenue. • Performance Analysis & Optimization: Dive deeply into campaign and revenue data to identify insights, rapidly optimize performance, and uncover opportunities for growth. • Strategic Recommendations: Translate campaign results and market signals into clear, long-term recommendations on channel mix, budget allocation, audience strategy, and future growth priorities. • Creative Collaboration: Partner closely with the creative team to develop and iterate on performance-focused concepts, copy, video, and static creative. • AI-Enabled Execution: Use AI throughout the performance marketing process, including research, data analysis, audience development, creative concept generation, copywriting, campaign iteration, and reporting. • Account-Based Marketing Support: Help execute focused paid advertising programs that support account-based marketing campaigns and priority target accounts. • Cross-Functional Communication: Clearly communicate campaign performance, insights, risks, and recommendations to stakeholders who may not have a performance marketing background.
Benefits
• In addition, for salaried positions you would also be eligible for: • Medical, Dental, and Vision plans • Flexible Spending/Health Savings Accounts • 401(k) + Company Match • Life Insurance, Pet insurance, and more • We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work. • Sound like a good fit? We’d love to meet you.
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