socure - Vertical Marketing Lead, Marketplace
Requirements
• or drag and drop here • Are you authorized to work in the country where the job is located? • Will you now or in the future require sponsorship for employment visa status in this country? • What is your home zip code? • What are your compensation expectations? • Why are you interested in this job at Socure? • Do you currently reside in any of the following states: DE, HI, IA, KY, MS, NE, NM, SD, VT, WV, WY? • Unfortunately we are unable to hire employees residing in these states. • Do you live within 45 miles of one of Socure's Talent Hubs in the US? • This is a hybrid role. While we are still expanding our office footprint, you will generally be expected to come into the office 2–3 days a week (where a location is available). Exact scheduling and flexibility may vary depending on your manager and team. • San Francisco, CA • New York City, NY • Do you consent to Socure processing your data to verify your identity under Socure's Recruiting Privacy Policy? • Socure's Recruiting Privacy Policy • U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION (Completion is voluntary and will not subject you to adverse treatment)
Responsibilities
• Define and execute a vertical marketing strategy for your assigned GTM Pod. • Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion. • Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives. • Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders. • Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity. • VERTICAL CAMPAIGN STRATEGY • Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts. • Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure. • Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more. • Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t. • CROSS-FUNCTIONAL PARTNERSHIP • Act as the vertical marketing owner for your pod during planning cycles and QBRs. • Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities. • Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth. • Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.
Benefits
• $175K – $215K • Offers Equity • Offers Bonus • This is a base salary range for this job based on the job requirements. • Base pay is only one component of Socure's compensation and our total rewards package includes equity, benefits, and an annual bonus or a commission plan. • annual bonus • commission plan. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please note: we have set up limits for applications for this role. • Candidates may not apply more than 3 times in any 30 day span for any job at Socure. • Candidates may not re-apply to the same role within 30 days. • or drag and drop here • Mark No: Candidates on F1, OPT, or H1 visas that will require sponsorship now or in the future. • Why are you interested in this job at Socure? • Unfortunately we are unable to hire employees residing in these states. • We like to get together in person when possible! Eligible Hub Locations: • San Francisco Bay Area • Socure's Recruiting Privacy Policy • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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