padsplit - Performance Marketing Manager
Requirements
• Performance Experience: 5–7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently. • Channel Expertise: Deep hands-on experience with paid search and paid social platforms (Google, Meta, etc.); experience with additional channels is a plus. • Analytical Skills: Strong ability to interpret data, build reports or models, and translate insights into strategic decisions. • Testing Mindset: Proven experience designing and scaling structured experimentation programs. • Tool Proficiency: Familiarity with analytics and attribution platforms such as GA4, Rockerbox, or similar tools. • Attention to Detail: Highly organized with the ability to manage multiple campaigns and priorities simultaneously. • Ownership Mentality: Self-starter who takes initiative, owns outcomes, and drives projects end-to-end. • Communication Skills: Ability to clearly present insights, influence stakeholders, and collaborate cross-functionally. • ## The Interview Process: • Your application will be reviewed for possible next steps by a human being in the PeopleOps department. • If you meet eligibility requirements, the next step would be a video call with a member of the PeopleOps team for about thirty (30) minutes. • If warranted, the next step would be a video interview with our Director of Performance Marketing for forty-five (45) minutes. • If warranted, the final step would be a video panel interview with additional stakeholders for one-and-a-half (1.5) hours. For this interview, a candidate would participate in a campaign exercise to the panel for discussion. • If warranted, then we move to contract! • Please note: Although the job posting says it's in Brazil, this is a fully remote position open to anyone in South America. This is a result of our Applicant Tracking System requiring a location to post the role on LinkedIn.
Responsibilities
• Campaign Strategy & Management: Own strategy and execution of paid search, paid social, display, retargeting, and partner listing campaigns across Member and Host growth funnels. • Performance Optimization: Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale. • Budget Allocation: Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth. • Creative & Landing Page Testing: Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers. • Vendor Coordination: Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns. • Funnel Analysis: Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement. • Experimentation Leadership: Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement. • Reporting & Insights: Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.
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