• 4–7 years in performance marketing or demand generation, with direct hands-on experience managing campaigns in-platform — not directing agencies
• Proven track record scaling a consumer or prosumer mobile app through paid UA: Apple Search Ads, Google UAC, Meta, ASO
• Strong paid search and paid social fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourself
• Full budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadership
• A rigorous approach to A/B testing — creative, audience, landing page, offer — with a track record of using results to make fast, high-conviction decisions
• Experience identifying, launching, and evaluating new acquisition channels from scratch
• Fluency in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution
• A revenue-first mindset: you've optimized for pipeline quality, CAC, and LTV — not MQLs or raw lead volume
• Experience marketing across a multi-product platform or ecosystem
• Familiarity with the live events, ticketing, or marketplace industry
• Hands-on experience with HubSpot and marketing automation tools
• Managing B2B and consumer acquisition simultaneously — and knowing how to prioritize between them