Sei Development Foundation - Performance Marketer / UA Specialist

New York, United States$500k - $500k6mo ago

In Office NA Cryptocurrency Oil & Gas Fintech Sales Representative Physician Budget Management Records Management CAC LTV ROAS

Requirements

• How long have you been working in web3, and/or how long have you been investing in web3? • Over the past year, several L1s have engineered breakout moments through ecosystem campaigns, incentives, or narrative plays. • Which campaign from another chain do you think Sei should learn from or surpass? Why? • If you had to explain Sei’s unique advantage in one tweet to a skeptical crypto audience comparing it to Solana, Base, or Avalanche - what would you write? • Imagine Sei is about to launch a major ecosystem-wide brand campaign and you have $500k budget to maximize earned reach and share of voice. • What are the biggest potential wastes of money for how that budget could be allocated? Be specific. • or drag and drop here

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Twitter/X, Apple Search Ads, and emerging channels • Own CAC targets and ROAS goals — you're accountable for efficient spend • Build and manage audience targeting strategies including lookalikes, retargeting, and interest-based segments • Collaborate daily with the video creator and creative team on ad concepts, testing new hooks, formats, and angles • Design and execute structured creative testing frameworks (hook tests, CTA tests, format tests) • Manage attribution and measurement, working with product/engineering on tracking infrastructure • Analyze campaign performance, cohort quality, and downstream metrics (not just installs — retention, revenue) • Scale what works, kill what doesn't, and maintain a testing velocity that keeps us ahead