fundamentalxr - Interim Product Marketing Manager

• Over the course of this engagement, you will: • Conduct firsthand win/loss and churn interviews across our four customer segments — device OEMs, professional bodies, academic medical centres, and health networks — and develop accurate buyer personas for each • Assess our competitive position and produce a clear recommendation on where to focus commercial efforts and in what order • Validate product and packaging concepts against real market demand before investment decisions are made • Develop positioning and messaging that moves the business off price competition and onto demonstrable value • Identify the root causes of recurring revenue churn and set out a structured remediation plan • Produce sales enablement materials grounded in market evidence • Deliver a formal day-30 recommendation: proceed, refocus, or stop • Hands-on experience conducting market research and win/loss analysis — not managing third parties, but doing the work yourself • The ability to segment complex, mixed markets and articulate a clear prioritisation rationale • A track record of repositioning a product or business away from price-led competition and improving customer retention • Comfort working independently in a lean, fast-moving environment with ambiguous data and high accountability