CoLab Software - Senior Director, Brand Marketing
Requirements
• You have a brand worldview. You don’t just know the mechanics of brand; you have beliefs about what makes one distinctive, memorable, and worth caring about. • You have taste backed by conviction. You push the work further. You might watch a video six times before finally realizing the first five seconds are wrong, then sit with the producer until you figure out what will make them right. • The details of the brand should be more top-of-mind for you than they are for our CEO or CMO. For some people, that sounds exhausting. For you, it’s probably your natural operating mode. • You know how to win support for your ideas. You can walk into a room where an ambitious creative idea feels too big, make the strategic case for it, and get executives excited to take the bet. • 10+ years of experience across brand marketing, creative strategy, communications, design, or related disciplines, including meaningful ownership of a brand or creative function. • A body of work that demonstrates taste backed by conviction: distinctive judgment, unusually high standards, and the ability to explain why something works or doesn’t. • Experience leading multidisciplinary teams across several of the following: design, video, content, communications, production, and campaigns. • Exceptional executive communication skills. You can challenge an idea, advocate for a bigger one, and earn trust because your point of view is grounded in strategy. • The ability to move comfortably between setting direction and getting close to the work. You care about the big idea and the five-second edit. • Experience making complex or technical subject matter (B2B software, AI, engineering, manufacturing, or another technically complex category) compelling without oversimplifying it.
Responsibilities
• Build the brand function and protect the standard • Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns. • Establish the standards, operating model, and creative processes that enable exceptional work without turning the team into an internal creative-services desk. • Own how the brand shows up across every touchpoint and develop principles that make the brand easier to recognize and harder to forget • Stay close enough to the work to know when something is almost right but not right and help the team make it better. • Create memorable campaigns that make technical ideas feel consequential • Partner with Product Marketing to identify the ideas CoLab should amplify, then turn them into bold, integrated campaigns. • Make complex ideas in AI, engineering, and manufacturing understandable, compelling, and worth remembering. • Push beyond safe creative when the strategy warrants it, and build the internal support required to take bigger bets. • Build an executive communications platform • Own a cohesive communications strategy for our CEO, CTO, and Chief Strategy Officer across earned media, bylines, social, conferences, and CoLab events. • Identify the ideas each executive can credibly own and create opportunities for them to contribute meaningfully to relevant conversations. • Oversee media relations, press releases, executive visibility, and proactive communications opportunities. • Develop an exceptional team • Lead and develop a multidisciplinary team spanning brand design, multimedia, content, and communications. • Give clear feedback, create shared context, and help talented specialists do the best work of their careers. • Identify where new talent, agencies, or partners can materially raise the standard of the function.
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