Underscore Marketing - Senior Vice President, Growth & Commercialization
Requirements
• 15+ years of progressive leadership experience in growth, marketing, business development, commercialization, or related commercial functions • Demonstrated ownership of marketing and new-business outcomes • Experience commercializing new products, services, capabilities, or technology-enabled solutions • Direct experience in media, healthcare marketing, life sciences, biopharma, medical device, or a closely related environment • Experience building pipeline governance, commercial priorities, and measurable growth plans • Cross-functional leadership across product, strategy, operations, finance, delivery, and client teams • Agency leadership and/or consulting experience • Healthcare or biopharma product launch experience • Commercialization of data, analytics, AI, or technology-enabled offerings • Strategic partnerships and ecosystem development • Experience in a high-growth or transformation environment • Leadership Traits • Strategic and commercially minded • Market-oriented and customer curious • Entrepreneurial and resourceful • Highly collaborative and low-ego • Operationally disciplined • Direct, persuasive executive communicator • Comfortable building systems from ambiguity • Accountable for measurable results • Built or scaled an integrated growth engine • Owned marketing and business-development outcomes • Commercialized new offerings with measurable adoption and revenue • Created market-feedback loops that improved product or portfolio decisions • Led cross-functional launches and commercial change • Built strategic partnerships with measurable value • Healthcare, life sciences, biopharma, medical device, or healthcare agency background • Media-heavy agency or consulting experience • Experience with data, analytics, AI, or productized IP • Product launch and commercialization experience • Education • Bachelor’s degree required • Advanced education in business, marketing, strategy, healthcare, or a related field preferred • Knowledge • Knowledge Of • Growth strategy and operating systems • Commercialization frameworks • Positioning and differentiation • Marketing and business development • Pipeline and sales governance • Strategic partnerships • Healthcare commercialization landscape • Agency economics and profitability • Skilled At • Turning market signals into growth priorities • Packaging and positioning complex offerings • Building commercial business cases • Leading pitches and executive buyer conversations • Creating sales enablement and launch plans • Building cross-functional alignment • Measuring adoption and revenue performance • Deep Understanding Of • Healthcare and media buying environments • Client decision-making and agency procurement • Commercial lifecycle from concept through adoption • How product, strategy, media, delivery, and finance combine to create client value • Growth metrics and performance management • Competencies • Strategic Vision • Connects market shifts and business priorities to a focused growth agenda • Balances immediate revenue needs with long-term market position • Growth Leadership • Creates disciplined marketing, pipeline, sales, and partnership systems • Builds accountability for demand and new-client outcomes • Commercialization Leadership • Turns capabilities into clear offers with pricing, enablement, launch, and adoption plans • Balances buyer value, delivery feasibility, and economics • Commercial Acumen • Understands agency economics, buyer decisions, revenue levers, and margin implications • Uses evidence to prioritize opportunities • Executive Influence • Aligns leaders without relying solely on hierarchy • Communicates complex choices simply and credibly • Cross-Functional Leadership • Creates productive operating relationships across Product, Operations, Client Services, Strategy, Media, Analytics, and Finance • Change Leadership • Builds adoption for new commercial systems, positioning, and offerings • Effective Communication • Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. • Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape. • If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.
Responsibilities
• Develop enterprise growth strategy, annual priorities, and measurable growth plans with support from leaders, consultants and staff • Own agency marketing, ongoing brand positioning, thought leadership, and market visibility • Lead business development and sales strategy, pipeline governance, and new-client pursuits • Translate market trends, competitive activity, prospect feedback, and unmet needs into actionable opportunity signals for product and solution expansion • Partner with Client Services on clear boundaries between new-logo growth and organic growth within current accounts as well as integration and onboarding into the agency for new-logo wins • Build strategic partnerships and ecosystem relationships that strengthen market reach and commercial opportunity • Success Measures • Forecast accuracy and pipeline discipline • Market awareness and thought-leadership reach • Qualified pipeline growth and quality • New client acquisition and win rate • Revenue from new clients • Strategic-partnership contribution • Own Commercialization of New Offerings • Turn products, services, and capabilities into clear, differentiated, sellable offerings that can be launched, adopted, and scaled. • Partner with the SVP, Innovation, Product & Technology early in the product lifecycle to define commercial requirements and market viability • Own offer design, packaging, value proposition, positioning, and commercialization plans • Partner with Client Finance and Finance on pricing strategy, business cases, financial assumptions, and margin expectations • Develop go-to-market plans, sales enablement, launch materials, proof points, and buyer narratives • Coordinate market readiness with Product, Strategy, Media, Client Services, and external partners • Own launch, adoption, utilization, commercial performance, and post-launch learning • Feed market response and adoption data back to Product and Innovation to improve the roadmap and portfolio • Success Measures • Time from product readiness to market launch • Adoption and utilization • Revenue and margin from new offerings • Sales enablement readiness • Commercial conversion and attach rates • Create the Market-to-Innovation Feedback Loop • Ensure Innovation and Product development decisions are grounded in external demand rather than internal ideas alone. • Monitor healthcare, biopharma, agency, media, data, technology, and buyer trends • Bring market, prospect, partner, and client signals into the innovation funnel • Partner with the SVP, Innovation, Product & Technology on opportunity assessment, business cases, and prioritization • Validate value propositions, buyer audiences, willingness to adopt, and competitive differentiation before significant build investment • Identify white-space opportunities that can become new services, products, or partnerships • Success Measures • Quality and usefulness of market inputs to the innovation portfolio • Percentage of prioritized ideas validated with market evidence • Commercial potential of innovation pipeline • Reduced investment in low-demand ideas • Speed of learning from market validation • Own the agency positioning framework and activation plan • Ensure coordinated narratives and team training across company marketing, new business, offerings, and external thought leadership • Guide competitive differentiation and category positioning in alignment with growth goals • Partner with Strategy and Media leaders to ensure market claims reflect real delivery capabilities • Establish positioning governance and reusable messaging tools • Success Measures • Market differentiation • Brand awareness and visibility • Message consistency • Thought-leadership engagement • Win-rate and pitch-quality improvement • Build Strategic Partnerships • Develop relationships that expand reach, enable capabilities, or create commercial opportunities. • Identify and prioritize data, technology, industry, channel, research, and ecosystem partnerships • Define the commercial rationale, value exchange, and success measures for partnerships • Coordinate partnerships with Product, Media, Strategy, Finance, Client Services, and Strategic Operations • Develop co-marketing, co-selling, referral, and capability-enablement opportunities • Review partnership performance and discontinue relationships that do not create value • Success Measures • Partnership-sourced opportunities and revenue • New capabilities or reach enabled • Market visibility created • Partnership performance against business case • Strategic value realized • Key Cross-Functional Partnerships • SVP, Innovation, Product & Technology: Receives market trends, buyer needs, prospect feedback, and commercial requirements; provides product roadmaps, release readiness, technical proof points, and new capabilities for commercialization. • SVP, Innovation, Product & Technology: • Strategic Operations: Operationalizes offerings through workflows, Wrike, roles, handoffs, SOPs, QA, training, launch governance, and adoption support. • Strategic Operations: • Client Services: Shares client needs, account risk, and expansion opportunities; Client Services owns organic growth and closing within current clients. • Client Services: • Strategy: Brings client and market insight, solution strategy, research, KBQs, message strategy, and strategic proof points. • Strategy: • Media: Contributes media-market trends, partner intelligence, differentiated media capabilities, and go-to-market innovation. • Media: • Client Finance / Finance: Supports pricing, business cases, revenue planning, margins, investment decisions, and financial performance. • Client Finance / Finance: • Analytics: Provides commercial reporting, adoption analytics, performance evidence, and measurement support. • Analytics:
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT