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Jobs/VP of Marketing Role/dnb - Principal, Marketing – Alliances & Partnerships (R-19167)
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dnb

dnb - Principal, Marketing – Alliances & Partnerships (R-19167)

London - England - Hybrid3d ago
In OfficePrincipalEMEAVP of MarketingCommunity ModeratorB2BPartnership DevelopmentContent CreationMarketing StrategyLeverReportingCustomer SuccessGovernanceMicrosoft Office

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Requirements

• 12+ years’ experience in B2B marketing and go‑to‑market roles, ideally within complex, global environments. • Proven experience leading global B2B co‑marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF). • Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership‑led go‑to‑market motions. • Demonstrated success driving demand generation, pipeline acceleration, and full‑funnel marketing at scale. • Experience operating effectively within large, global, matrixed organisations. • Highly skilled at influencing senior internal and external stakeholders across regions, without direct authority. • A strong strategic thinker who is equally comfortable rolling up their sleeves to execute. • Excellent partner‑facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives. • Strong program and project management capabilities, with experience running multiple global initiatives in parallel. • Confident user of Microsoft Office tools and collaboration platforms. • A proactive, ownership‑driven mindset; curious, solutions‑oriented, and motivated to connect people and teams to drive results. • A continuous learning mindset, with a strong interest in developing new skills through collaboration, relationships, and formal learning opportunities. • This role will be based in our offices in Paddington, London. We work on a hybrid basis with at least 3 days a week in the office. • All Dun & Bradstreet job postings can be found at https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

Responsibilities

• Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go‑to‑market goals to drive demand, pipeline, and growth • Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams. • Lead the end‑to‑end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact. • Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high‑quality, scalable partner marketing programs globally. • Co‑create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success. • Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI. • Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions. • Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.

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