Builder.io - Product Marketing Lead

• Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative in the market. • Translate Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities such as velocity, capital efficiency, governance, and risk reduction. • Shape category language and competitive positioning against AI IDEs, AI prototyping tools, autonomous agents, and headless CMS platforms. • Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester. • Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication. • Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams. • Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence that increases win rates in complex enterprise cycles. • Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery across Fusion and Publish. • Conduct win/loss and competitive analysis to continuously refine differentiation and messaging. • Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment during product and market evolution. • You will thrive in this role if you have… • Experience: 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces. • Impactful Work: Your positioning and go-to-market strategy will directly contribute to pipeline, executive conversations, and long-term brand authority. • Impactful Work: • Growth Opportunities: Work closely with experienced leaders across marketing, product, sales, and engineering while expanding your influence and skill set. • Growth Opportunities: • Collaborative Environment: Join a team that values clear thinking, speed, and meaningful cross-functional collaboration. • Collaborative Environment: • This role offers a unique opportunity to make a lasting impact while working in one of the fastest-moving areas of software today. • The estimated base salary for the Product Marketing Lead role is $200,000 - $245,000 USD, which includes base salary and a variable annual bonus. In addition to salary, total compensation will include meaningful company equity. Ranges may vary for candidates residing outside of the US, and will be discussed with the hiring manager early in the interview process. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities. • $200,000 - $245,000 • What Builder.io offers you: • Unlimited time off. 3 weeks is the minimum that we will ask you to take each year • Unlimited time off. • Mental health days. We encourage you to take at least one per quarter to recharge • Mental health days. • Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care • Paid parental leave. • $500 home office improvement budget. Help get what you need to be comfortable working in a digital-first environment • $500 home office improvement budget. • $500 annual learning & development budget. Feel supported and empowered to continue developing your skills • $500 annual learning & development budget. • Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $300/month at another local co-working space • Co-working space reimbursement. • Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents • Health Insurance. • Additional Insurance. Depending on location, Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance • Additional Insurance. • 401k (for US based team members). Contribute to your financial future • 401k (for US based team members). • Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window 🤯  (yeah, we're pretty stoked about it!) • Real equity. • ten (10!!) year • Builder.io is pioneering the space between design and development, creating a new category of Visual Development Platform that transforms how teams build digital products. • Our Visual Copilot technology bridges the gap between Figma designs and production code, enabling teams to build interactive features using natural language while working with their actual code, data, and APIs. Alongside our code generation capabilities, our CMS empowers organizations to skip code generation altogether and publish updates to any live site or app in a couple clicks. • Trusted by leading mid-market to enterprise-level companies like JCrew, Vimeo, and Anheuser Busch, we're focused on eliminating the traditional bottlenecks between design, development, and content management.