seon - Senior Manager, Segment Marketing (Betting & Gaming)
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Requirements
• 6-10+ years of demand generation in B2B SaaS across multiple channels, including 2+ years of account based experience (ABX)/ Account based marketing (ABM) experience • Ability to lead collaboration across marketing, sales, SMEs within the business in the mission to support B&G sales goals • Ability to collaborate with Product Marketing and Content teams to generate compelling messages and content in programs • Communication skills, the ability to manage in-segment marketing programs and collaborate to deliver sales plays • Strategic thinking with the comfort and ability to roll up your sleeves • Performance-driven and analytics • Experience marketing to the B&G segment a plus • Travel approximately 30%
Responsibilities
• Build and execute a vertical-specific acquisition plan • Generate and execute creative marketing programs to drive generation and nurture of leads, early pipeline and ABX initiatives for new business and expansion • Align with sales leaders, AEs, BDRs and account management teams to communicate plans, actions, follow up and insights that need action weekly, monthly and at quarterly business reviews • Collaborate with global field marketing to align resourcing, planning, capacity and maximize the return on event investment for the region • Collaborate cross functionally within marketing, sales and other functions needed to ensure the vertical meets its pipeline and revenue goals. • Participate and present in pipeline reviews, QBRs and forecast discussions • Create tight feedback loops between field insights and marketing execution • Represent vertical needs, nuances and requirements as inputs for campaign planning and execution • Travel approximately 30%
Benefits
• Hybrid or remote work model • Employer paid benefits for employee + dependents • An opportunity to immediately impact a smart, growing, multi-cultural team • Unlimited PTO • Paid Maternity and Enhanced paternal leave • Access to continuous development tools and a strong coaching culture • SEON Technologies collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice https://apply.workable.com/seon-technologies-1/gdpr_policy?lng=en for further details.
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