wpromote - Director, Lifecycle Marketing

Remote - USA1mo ago

Requirements

• 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing • Experience leading and developing cross-functional team members or direct reports. • Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth. • Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing. • Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders. • Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders. • Experience supporting business development efforts including audits, proposals, and strategic sales presentations. • Strong analytical skills with experience translating complex performance data into actionable business recommendations. • Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes. • Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems. • Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar. • Passion for innovation, AI, and continuously evolving lifecycle marketing best practices.

Responsibilities

• Lifecycle Marketing Strategy & Team Leadership • Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients). • Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews. • Support new business efforts through audits, proposals, and sales presentations (5-10% of time). • Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning (1-2 direct reports). • Establish scalable team processes, playbooks, and quality standards. • Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies - ensuring alignment with clients' business goals. • Provide strategic guidance across major CRM and automation platforms (e.g., Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable). Ability to be hands-on in platforms to build and support where needed. • Partner with cross-functional teams (Analytics, Engineering, Creative) to develop integrated customer experiences. • Testing, Optimization & Analytics • Establish measurement frameworks and KPIs aligned with business objectives. • Drive experimentation strategies (messaging, creative, channel mix) to optimize performance. • Use performance data and insights to identify strategic opportunities for revenue, retention, and lifetime value growth. • Champion AI-driven workflows and ensure compliance with deliverability, privacy, and data governance standards.