Ogilvy Health UK - Brand Strategist - Health
Requirements
• Experience in brand, communications, or creative strategy within an agency environment (Consumer Health, OTC, Pharma, MedComms, B2B, or general Advertising). • Exposure to global brand-building frameworks or medical strategy/comms planning. • Experience or strong interest in either: • Consumer Health / OTC: Driving expert/pharmacist recommendation strategies and global brand architecture. • Consumer Health / OTC: • Prescription / Rx: Crafting messaging strategies around specialized data, clinical trials, and unique modes of action. • Prescription / Rx: • Scientific Curiosity: A genuine interest in health and science, with the drive to immerse yourself in medical literature and complex subject matter. • Scientific Curiosity: • Critical Thinking: Strong reasoning and synthesis skills. While we embrace modern AI tools for research efficiency, we rely on your critical thinking to drive strategic clarity and original insights. • Critical Thinking: • Lateral Thinking: Proactive and inquisitive—able to anticipate challenges and see "around the corner" for our clients. • Lateral Thinking: • Creative Judgment & Briefing: Appreciation for creative strategy (knowledge of APG frameworks is a plus) and the confidence to collaborate closely with creative teams. • Creative Judgment & Briefing: • Strong Communication: Persuasive, articulate, and skilled at workshop facilitation and client presentation. • Strong Communication: • How We’ll Support You • Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates. • Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
Responsibilities
• Brand & Comms Strategy: Develop global brand frameworks, messaging architectures, and channel strategies targeted at Healthcare Professionals (pharmacists, dentists, oncologists, specialists) and consumers. • Brand & Comms Strategy: • Translating Science into Creative Narratives: Mine clinical trials, mode-of-action data, and medical literature to uncover compelling strategic "nuggets" that fuel creative work. • Translating Science into Creative Narratives: • Competitive & White Space Mapping: Analyze market dynamics and competitive landscapes to uncover strategic white space—especially in mature categories where product claims are highly competitive. • Competitive & White Space Mapping: • Creative Briefing & Partnership: Write sharp, inspiring briefs and spar constructively with Creative Directors and teams to ensure strategy leads to work that changes behavior. • Creative Briefing & Partnership: • Humanizing Health: Connect rigorous science with human empathy, creating communications that resonate with real-world decision-making for doctors, pharmacists, and patients. • Humanizing Health:
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