Backblaze External Website - GTM Engineer Associate
Requirements
• The Technical Stack: Proven experience (or a strong desire to master) Clay, Outreach, ZoomInfo, and various intent data providers. • The Technical Stack: • Analytical & Creative Mindset: Ability to understand custom data points based on campaign initiatives and translate them into compelling "hooks" for prospects. • Analytical & Creative Mindset: • Systems Curiosity: A proactive, detail-oriented approach to experimentation, always looking for new ways to optimize based on quantitative inputs. • Systems Curiosity: • Strategic Communication: Ability to craft compelling technical messaging and articulate complex automation strategies clearly across different teams. • Strategic Communication:
Responsibilities
• Automated List Architecture & Segment Strategy: Take a data-driven approach to building and refining target account lists by engineering automated workflows that ingest intent data and CRM insights. • Automated List Architecture & Segment Strategy: • The Impact: You ensure our sales team never wastes a minute on the wrong lead, maximizing their efficiency and our overall pipeline velocity. Your focus here will deeply impact the effectiveness of our ABM campaigns. • The Impact: • AI Orchestration for Personalized Creative: Use AI as a force-multiplier for demand generation—programmatically accelerating research, account insights, and content iteration at scale. • AI Orchestration for Personalized Creative: • The Impact: You enable us to send "1-to-1" personalized messages to thousands of prospects simultaneously, preserving brand voice while achieving human-level relevance. • The Impact: • Cross-Functional Technical Alignment: Partner with Sales Ops, Marketing Ops, and Sales Leaders to ensure campaign strategies are technically aligned with business goals and pipeline objectives. • Cross-Functional Technical Alignment: • The Impact: You act as the glue between departments, ensuring that marketing’s creative efforts translate directly into "sales-ready" opportunities. • The Impact: • Campaign Workflow Optimization: Continuously test and learn from automated outreach programs, raising the bar for scalability and measurable impact. • Campaign Workflow Optimization: • The Impact: You turn our demand generation into a "scientific laboratory," where every success is instantly codified into a repeatable, scalable process. • The Impact: • ABM Technical Support: Develop and optimize the backend of ABM programs to ensure buying committees are identified and engaged through personalized, insight-driven outreach. • ABM Technical Support: • The Impact: You help us penetrate the world’s largest accounts by ensuring our brand shows up exactly where the decision-makers are looking. • The Impact: • The Right Fit: • Professional Experience: 2–4 years of experience in GTM Engineering, growth marketing, technical demand gen, or a related technical field.
Benefits
• This role is specifically designed for a builder who views a spreadsheet as a database and a campaign as a sequence of logic. While you will collaborate with creative teams to ensure brand alignment, your primary value is in the plumbing and the engine that makes those creative ideas perform at scale. You don't just send emails; you engineer the future of how we go to market. • plumbing and the engine • At this point, we hope you're feeling excited about the job description you're reading. Even if you don't meet every requirement, we still encourage you to apply. Learning, developing, and growing are key parts of our culture. We're eager to meet people who believe in our mission and can contribute to our team in various ways. We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here.
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