The Economist Group - Senior Marketing Executive (B2C)

London - Commercial - Hybrid1mo ago

In Office Senior EMEA Data Analytics VP of Marketing Account Executive Copywriting Salesforce B2C Account Management Campaign Management

Requirements

• Highly organised: Able to prioritize and manage tasks with accuracy and efficiency • Able to perform under pressure and in a high-paced environment • Equipped with a strong sense of ownership and responsibility • Commercially minded and able to connect marketing and business goals • A creative thinker, always proposing new ideas for campaigns, targeting and messaging • Flexible and adaptable to change • Excellent communicator and collaborator • Proficiency in working with Salesforce CRM • Experience building emails and email journeys (Salesforce Marketing Cloud preferred) • A solid grasp of data analytics, with the ability to translate numbers into actionable insights • Experience running omni-channel B2C performance marketing campaigns, including creative development, copywriting, execution, performance analysis and optimisation • Experience in working with agencies or in-house performance marketing teams running paid search and paid social campaigns • Experience working with creative teams (copywriters and designers) to brief and develop creative for campaigns • Experience managing creative approvals from senior stakeholders • Excellent English writing and communication skills, including copywriting and editing • Experience working with a CMS (eg Contentful) to edit a website and publish new landing pages • Proficiency in managing social media accounts, especially LinkedIn and Meta • Experience working in a startup environment • Working Arrangements • The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. • AI usage for your application • We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

Responsibilities

• Briefing, executing and monitoring owned B2C marketing campaigns (print, digital, email, organic social) for courses aimed at driving lead generation and sales. • Briefing paid media campaigns (including PPC and paid social) to specialists within The Economist Group, being responsible for monitoring the performance and spend of campaigns • Owning the weekly sales performance deck shared with senior stakeholders, reporting on revenue, key marketing initiatives and campaign performance, while proposing strategies to address revenue gaps and drive growth • Working together with the Education marketing team to develop new campaign creative, being responsible for submitting briefs to the in-house creative studio as well as managing approvals with commercial and editorial stakeholders • Writing B2C copy for the website and marketing assetst • Working with the Head of Marketing on developing and executing seasonal marketing campaigns and discounting strategy aimed at maximising conversions and revenue • Overseeing lead-to-conversion optimisation through ownership of Education’s B2C email nurture journeys, including copywriting, performance reporting and optimisation within Salesforce Journey Builder, as well as planning ad hoc sales-driving email campaigns as needed • Working with the Head of Marketing to develop new email nurture strategies for priority courses, collaborating with creative teams and Salesforce Marketing Cloud (SFMC) engineers to build and optimise automated journeys • Working with the Marketing Assistant to manage B2C customer service and sales enquiries through the Education inbox, ensuring timely and professional responses, and escalating platform-specific queries to the support team

Benefits

• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. • We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. • You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.