gorilla - Senior Demand Generation Manager
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Requirements
• You'll work closely with Sales and RevOps, own the tools that underpin our attribution and reporting, and mentor more junior colleagues. Given white space, you'll figure out the why, the what, and the how — then make it happen. • 5–7 years in B2B SaaS demand generation, with hands-on ownership of strategy and execution. • Experience across a broad channel mix — paid media, email, ABM, and intent or engagement-led programmes. • Strong HubSpot expertise; familiarity with Dreamdata or comparable attribution tools. • Direct budget ownership with accountability for pipeline outcomes. • Highly autonomous, commercially minded, and comfortable working in a regulated, enterprise sales environment.
Responsibilities
• Demand generation strategy • Own the full-funnel demand generation strategy — define the channel mix, set priorities, and make calls on where to invest and what to cut. • Channel ownership & experimentation • Run campaigns end-to-end across paid media, email nurture, ABM, and webinars, while identifying and testing what else should be in the mix. • Engagement, remarketing & conversion • Build programmes that keep Gorilla visible and relevant to in-market buyers across a long sales cycle. Use intent signals and behavioural data to sharpen targeting and improve conversion. • Tools, data & marketing operations • Own the toolstack — HubSpot, Dreamdata, Google Analytics, SEMrush — and evaluate what's missing as we scale. • Attribution, reporting & insights • Report on pipeline contribution and channel performance in commercial terms to marketing leadership. • Team & stakeholder leadership • Mentor more junior colleagues and raise demand gen capability across the team.
Benefits
• A job with purpose At Gorilla, we’re not just watching the world change—we’re making it happen! We provide cutting-edge data services to energy retailers, helping them tackle climate change while keeping the lights on; we’re here to make a big impact and have some fun along the way. • Remuneration Approach which is clear and no-nonsense based on your experience and location. • Core Benefits - Wherever your location, you can expect a generous PTO allowance, health insurance coverage • Career Growth opportunities As Gorilla is growing at an incredible pace, you can leave your mark – growing alongside Gorilla. Lifelong learning is essentially embedded in our organization, and we care about your individual dreams and ambitions, beyond just work. • International Travel We host Gorilla Company Wide Gathering where we all get a chance to see each other in real life. Past locations have included Portugal, Amsterdam, Wallonia.
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