Granum - Demand Generation Manager, Tree Care

• 5+ years in demand generation or related growth marketing, ideally in B2B SaaS • Strong preference for candidates who've marketed a vertical-specific product, or marketed to SMB or mid-market buyers — that's the closest analog to our tree care motion • Track record of owning a pipeline number and hitting it — not just running campaigns, but being on the hook for the outcome • Real fluency with campaign performance data — you can read funnel metrics, spot the difference between a lead-quality problem and a held-rate problem, and know which lever to pull • Comfort owning email copy end-to-end — strategy, copy, send, measure • Demonstrated track record for working successfully across several functions — without losing momentum or ownership • Tree care or green-industry experience is a great bonus but not required; we care more about demand gen craft and willingness to go deep on the segment • How you operate • How you operate • This role doesn't work if you wait to be asked. We're hiring someone who: • Reads the data on their own. You don't wait for a weekly meeting to know how a campaign is going. You're already in the dashboard, and you've already formed a view. • Goes deep on the segment. You build real intuition for the tree care operator — what their day looks like, what they care about, what they're skeptical of — and that intuition shows up in every brief you write. • Calls the play. When a campaign is underperforming, you don't just report the number; you bring a recommendation. Pivot, double down, or kill — your call to make and defend. • Stays close to sales. You listen to calls, talk to AEs, read what prospects are actually saying. The best campaign signals don't come from a dashboard. • Operates with relentless curiosity: whether that’s going deep on why a campaign isn’t meeting expectations, or how AI can be leveraged to improve efficiency, you’re always trying to push the envelope. • Comfort with AI • Comfort with AI • We're investing in agentic AI and native platform AI to support how the demand gen function operates. You don't need to be an expert, but this is a non-negotiable: you have to be genuinely open to the shift, and ideally bring some hands-on experience already. • You've actively used AI tools in your day-to-day marketing work — even informally — and can talk about what's worked and what hasn't • You're curious about agentic AI and willing to be a thoughtful partner as we build tooling that supports digital execution • You're comfortable with the idea that AI will progressively change how the work gets done, and you see that as an opportunity rather than a threat • If you've built a custom GPT or Claude project, prototyped a Zapier or Clay automation, or just have a real point of view on AI's role in marketing — bring it. • How you partner • How you partner • Strong POV, but collaborative spirit. You'll work closely with Product Marketing, Brand, Partnerships, Digital, Content, MOPS, Market Engagement, and your peer DGMs — none of those relationships work if you can't bring expertise without ego. • Clear communicator. You can write a brief that doesn't need a follow-up call to interpret, defend a recommendation with data, and tell a partner why their request needs to wait or change. • Bias to ship. We move fast. The work is never finished, and the goal is to keep getting better, not let perfect be the enemy of good. • Tools you should know • Required:  HubSpot, Salesforce (or equivalent CRM), Zoom Webinars, as well as hands-on experience with one or more AI tools (Claude, ChatGPT with custom workflows, Zapier AI, Clay, etc.). • Bonus: You've built an AI-powered workflow that meaningfully changed how you operated, or led a vertical-specific demand program at a SaaS company. • What we'll give you • What we'll give you • A real seat with real numbers. You own tree care new-logo pipeline end-to-end — strategy, program, and outcome. • A team that backs you. Product Marketing, Brand, Partnerships, Digital, Content, MOPS, and Market Engagement all have a role to play; you're not running this alone. • Marketing leadership who treats this as a partnership. We'll share signals, debate priorities, and back your calls. • A team that's investing in better tooling. AI Enablement is building out support for the demand gen function; you'll have a real voice in how that tooling supports your campaigns. • Honesty about where we are. Tree care is a real growth area for us, and the program needs an owner. That's why this role exists. • If this sounds like the role you've been waiting for, we'd love to hear from you!