employ - Senior Demand Generation Manager

Remote - USA1w ago

Remote Senior NA Software Demand Generation Manager B2B Cross-functional Collaboration Decision Making Marketing Strategy

Requirements

• Experience: 5+ years of experience in demand generation, growth marketing, or integrated marketing within B2B SaaS or technology companies. • Industry Experience: Experience in HR tech, recruiting technology, or adjacent B2B SaaS categories is a plus, but not required. • Pipeline Mindset: Demonstrated success developing programs that drive measurable pipeline and revenue impact. • Cross-Functional Collaboration: Strong ability to build relationships and partner effectively across Sales, Marketing, RevOps, and executive stakeholders. • Strategic & Executional Balance: Equally comfortable developing strategy and rolling up your sleeves to execute. • Project Leadership: Highly organized, able to manage multiple priorities, influence without authority, and drive initiatives to completion. • Data-Driven Decision Making: Uses data and insights to evaluate performance, identify opportunities, and improve outcomes. • Ownership & Accountability: Proactive, resourceful, and accountable for results, with a strong bias toward action. • Adaptability: Thrives in fast-paced environments, navigates ambiguity well, and brings structure to evolving priorities.

Responsibilities

• Field Events & Tradeshows: Own Employ's field marketing strategy and execution, delivering high-impact tradeshows, customer events, and ABM experiences that drive pipeline and revenue. (Travel may be required for on-site event execution 3+ times per quarter.) • Partner & Co-Marketing Programs: Develop and scale co-marketing programs with strategic partners to generate demand, expand market reach, and create measurable pipeline impact. • Account-Based Marketing (ABM): Lead execution of Employ's strategic ABM programs, partnering closely with Sales to engage and convert priority accounts into pipeline. • Integrated Demand Generation Campaigns: Drive cross-functional marketing campaigns that align content, paid media, lifecycle, web, events, and sales motions to generate pipeline growth. • Pipeline Performance & Sales Alignment: Partner closely with Sales and RevOps to enable the team on marketing programs, maximize campaign effectiveness, ensure strong follow-up execution, and drive pipeline progression across key programs.

Benefits

• Make an impact: Your work will directly shape how thousands of employees experience total rewards at Employ — ensuring programs that attract, engage, and retain top talent across the globe. • Meaningful, mission-driven work: Join a team where operational excellence in HR directly supports Employ’s mission to improve hiring outcomes for both people and businesses. • Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work. • Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being. • Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.